Brand Building

- Build and evolve the fashion brands voice, personality and communication style.
- Ensure the brand feels consistent across social media, website, campaigns, creators and community interactions.
- Work closely with Fashion Design, Product and Marketing teams to understand upcoming products and collections.
- Translate product drops into strong consumer-facing stories.
- Help define what the brand should stand for beyond the products it sells.
- Build long-term brand properties and recurring formats rather than depending only on campaign bursts.

Content Strategy
- Own monthly and quarterly content strategy for the fashion business.
- Develop explicit content pillars around fashion, products, culture, creators, community and entertainment.
- Build content calendars around launches, collections and cultural moments.
- Develop recurring content properties that audiences can associate with the brand.
- Identify the right balance between product-led, culture-led and community-led content.
- Continuously improve content based on audience response and performance.

Content Creation & Copywriting
- Write hooks, captions, scripts, campaign lines and brand communication.
- Develop ideas for reels, short-form videos, static content and creator-led formats.
- Create strong briefs for designers, photographers, videographers and editors.
- Develop product storytelling around launches and collections.
- Ensure communication feels young, natural and relevant rather than corporate.
- Maintain consistency of tone across communication.

Fashion & Cultural Relevance
- Stay close to fashion, streetwear, music, entertainment, memes, creators and internet culture.
- Track emerging trends across Instagram, YouTube and other relevant platforms.
- Identify cultural moments the brand can meaningfully participate in.
- Understand what Gen Z audiences are watching, wearing, sharing and talking about.
- Bring fresh references, creators, formats and aesthetics into the brand.




- Judge which trends are relevant to the brand rather than blindly following everything. Social Media
- Own organic social media for the fashion business.
- Manage publishing calendars and ensure consistent execution.
- Track reach, engagement, saves, shares and follower quality.
- Test new formats, hooks and content styles.
- Identify opportunities for reactive and real-time content.
- Work with creative resources to improve both content quality and speed.

Influencer & Creator Partnerships
- Build an ongoing network of relevant fashion, lifestyle, comedy, music and youth creators.
- Actively source barter influencers and creator collaborations.
- Reach out to creators directly rather than depending only on agencies.
- Negotiate barter collaborations, deliverables and usage rights.
- Maintain a strong creator database covering category, audience, engagement, cost and previous performance.
- Seed products to relevant creators.
- Identify creators who can become recurring faces or long-term advocates for the brand.
- Track creator performance and quality of engagement.
- Recommend paid collaborations where they can create meaningful impact.

Community Building
- Build a genuine community around the fashion brand.
- Engage with followers, customers and creators.
- Respond to relevant comments and DMs.
- Identify loyal and highly engaged customers and turn them into advocates.
- Develop polls, challenges, community content and participation formats.
- Explore offline community opportunities including events, pop-ups and creator gatherings.
- Bring community feedback back into product and marketing discussions.





Online Reputation Management – ORM
- Monitor reviews, comments, mentions and conversations around the brand.
- Respond appropriately to customer complaints and negative conversations.
- Coordinate with customer support or operations when an issue requires resolution.
- Create escalation processes for sensitive situations.
- Improve ratings and positive customer reviews.
- Identify recurring customer complaints and share them with the relevant teams.
- Protect the brand’s personality while managing difficult conversations.

Product Launches & Campaigns
- Work closely with Fashion Design, Product and Marketing on launches.
- Build communication ideas and launch themes for new collections and products.
- Identify hero products and strong content angles.
- Coordinate creators, shoots and content around launch calendars.
- Ensure each drop feels like an event rather than simply new inventory going live.
- Analyse which launch formats drive the strongest consumer response.

Group-Level Support The fashion business will remain the primary focus of this role. However, the person will also support other IVS Group businesses on selected requirements, including:

- Brand communication
- Social media content
- Content strategy
- Campaign ideation
- Copywriting
- Creator and influencer recommendations
- Community initiatives
- ORM support
- Launch communication

These requirements will be taken up based on group priorities without diluting the role’s primary focus on fashion. Performance & Insights
- Track organic reach, engagement and follower growth.
- Measure content performance by format and topic.
- Track creator and barter influencer performance.
- Monitor community participation and engagement.
- Track sentiment, online reviews and ORM trends.
- Identify products, creators and content formats generating the strongest response.
- Turn performance data into clear recommendations for future content and campaigns.

📌 Brand content & community lead (Mumbai)
🏢 Hcin Networks
📍 Mumbai