Role: Associate Marketing Manager (New Grad / Entry-Level)

Company: Paathshala (by Safwhigre)

Compensation: ₹25,000 – ₹35,000 / month (Fixed) + Performance Incentives

Location: Remote (India) | Full-Time

Experience: Freshers / 0–1 Year (2025 / 2026 Graduates)

About Us:

Paathshala is a personalized online learning platform serving K–12 students across India (LKG to Class 12). Instead of crowded mass batches, we match students with mentors for 1-on-1 academic coaching, wellness, and essential life skills.

The Role:

We are looking for a creative, high-energy storyteller and growth thinker who wants to build real marketing skills from day one. In this role, you won’t just be scheduling generic social posts or doing busywork. You will be at the core of Paathshala’s growth engine, crafting relatable content for Indian parents, testing high-converting ad creatives, and helping build a trusted, authentic educational brand.

What We Are Looking For:

• Creative Storyteller & Copywriter: You know how to talk to parents with empathy, clarity, and warmth. You can write hooks, captions, and ad copies in clear English and conversational Hindi that stop people from scrolling.

• Hands-on Creator (Canva / Short-Form Video): You are comfortable designing clean graphics on Canva and editing quick, engaging Reels/Shorts using CapCut, VN, or Premiere.





• Curiosity for Data & Growth: You don't just post and pray. You care about metrics like CTR, Cost Per Lead (CPL), and engagement, and love experimenting to see what converts best.

• Drive & Coachability: You take ownership of your ideas, follow through with fast execution, and are eager to learn and improve every single day.

Key Responsibilities:

- Brainstorm, script, and produce engaging short-form video content (Reels/Shorts) and visual posts addressing parents’ real academic concerns.
- Collaborate with leadership on Meta (Instagram/Facebook) ad campaigns—writing ad copy, testing new creative formats, and brainstorming campaign hooks.
- Draft engaging WhatsApp updates, email newsletters, and student spotlight stories that build trust with enrolled and prospective parents.
- Monitor weekly performance metrics (reach, leads generated, follower growth) and iterate on winning formats.

Perks & Details:

• Fixed Pay: ₹25,000 – ₹35,000 / month + performance incentives.

• 100% Remote: Work from home anywhere in India with adaptable ownership.

• Hands-On Mentorship: Direct guidance from leadership in performance marketing, consumer psychology, brand building, and growth hacking.

• Real Ownership: Work directly on live campaigns with real ad budgets from day one.

📌 Associate Marketing Manager (New Grad / Entry-Level) (India)
🏢 Paathshala
📍 India