Role & Responsibilities:

- Device and execute an end-to-end Influencer marketing strategy for the brand

- Grow the athlete portfolio of the brand

- Identify, build, and maintain a working relationship with a repertoire of Influencers

- Design and execute campaigns with influencers around calendared fitness events

- Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media

- Work on a business model to work with the influencers to optimize the results through the association on a long-term basis

Required Skills/Background

- Good negotiation skills to ensure maximum ROI for the budgets

- Should have worked with a mix of influencers Category A+, A, B, Micro

- Understand nuances of working with influencers on different platforms – LinkedIn, Twitter, IG, and Youtube

- Excellent communication skills

- Bachelor's/PG in marketing

Valuable to have Skills.

- Interest in fitness

- Social media reputation management

📌 Associate - Influencer Marketing (Gurugram)
🏢 HealthKart
📍 Gurugram