Job Title: Assistant Manager – Marketing

Catering & Banquet Brands

Location: Worli, Mumbai

Reports to: Head of Marketing, Catering Collective

About Catering Collective

Catering Collective is a luxury catering and hospitality business delivering elevated culinary and event experiences across India and beyond.

The portfolio includes BlueSea Banquet, BlueSea Catering, Araya Bagh, Palace Halls, Pavitra and Donna Pattl , spanning luxury weddings, destination weddings, social celebrations, corporate events and bespoke catering experiences.

Role Overview

We are looking for a agile and hands-on Assistant Manager – Marketing to support the marketing and brand-building initiatives across the Catering Collective portfolio.

The ideal candidate will have a strong understanding of 360° marketing , with practical experience across ATL, BTL, experiential and digital , along with an understanding of creative development, Key Line Drawings (KLDs), packaging and physical brand touchpoints .

The role requires someone who can combine creative thinking with strong execution and commercial understanding, working closely with Marketing, Sales, Operations, Culinary and external agency partners.

Key Responsibilities

Brand & Marketing

- Support brand strategy and ensure consistent positioning and communication across BlueSea Banquet, BlueSea Catering, Araya Bagh, Palace Halls, Pavitra and Donna Pattl .
- Develop and execute integrated marketing campaigns across ATL, BTL, experiential and digital channels .
- Develop marketing calendars aligned with business objectives, seasonality, wedding and festive periods, corporate opportunities and key consumer moments.
- Ensure consistent brand expression across digital, print, outdoor, venue, event and customer touchpoints.

Creative & Campaign Development

- Develop clear creative briefs and work with agencies and creative partners from concept to execution.
- Understand and evaluate KLDs, key visuals, campaign identities, layouts and brand assets .
- Support development of packaging, menus, gifting, signage,



sales collateral and other physical brand touchpoints.
- Ensure creative work is aligned to the brand, campaign objective and target audience.

Digital, Content & Experiential

- Support digital and social media strategy, content planning and performance-led campaigns.
- Develop storytelling around culinary innovation, weddings, venues, experiences and service excellence.
- Conceptualise and execute experiential activations, tastings, showcases, partnerships and events that build brand engagement and business opportunities.

Sales & Business Impact

- Partner with Sales to develop marketing initiatives that generate qualified enquiries and support bookings.
- Develop effective pitch decks, concept presentations, proposals and sales collateral.
- Track campaign performance across reach, engagement, enquiries, lead quality, conversion and business contribution.

PR & Partnerships

- Support PR, influencer, partnership and collaboration initiatives that enhance brand visibility and relevance.
- Identify opportunities across luxury, lifestyle, hospitality, weddings and corporate ecosystems.

Ideal Candidate

- 4–7 years of experience in marketing, preferably in hospitality, catering, F&B;, luxury, lifestyle, events or weddings.
- Hands-on understanding of ATL, BTL, experiential and digital marketing .
- Experience working on campaigns from concept and creative development through to execution .
- Good understanding of KLDs, key visuals, packaging and brand communication .
- Strong creative judgement, attention to detail and project management skills.
- Comfortable working with agencies, vendors and cross-functional teams.
- Strong commercial orientation and understanding of how marketing contributes to leads, bookings and brand growth .

Success Metrics

- Strong and consistent brand execution across the portfolio.
- Effective execution of integrated marketing campaigns.
- Growth in qualified enquiries and marketing-led opportunities.
- Contribution to bookings and business growth.
- Improved digital engagement, visibility and conversion.
- Successful execution of experiential initiatives, partnerships and creative assets.

📌 Assistant Marketing Manager (Mumbai)
🏢 Catering Collective
📍 Mumbai