About the Role

We are looking for a creative and digitally savvy Assistant Manager – Social Media & Video Editor to drive the brand’s social media presence and create engaging visual content for our FMCG beverage portfolio. The role combines social media management, content creation, short-form video editing, and trend spotting. The ideal candidate should understand how beverage/FMCG brands communicate with consumers and be comfortable turning brand ideas into engaging Reels, videos, campaigns, and social-first content.

Key Responsibilities

1. Social Media Management

- Manage day-to-day social media activities across Instagram, LinkedIn, and other relevant platforms.
- Develop and maintain monthly/weekly social media content calendars aligned with brand objectives.
- Plan and execute content around product launches, campaigns, festivals, occasions, events, and brand moments.
- Monitor social media trends, memes, formats, audio trends, and emerging content opportunities.
- Ensure consistent brand tone, visual identity, and messaging across platforms.
- Monitor comments, DMs, mentions, and community engagement.

2. Video Content & Editing

- Conceptualize, shoot, edit, and deliver engaging Reels, Shorts, product videos, campaign films, and social media creatives.
- Create platform-specific short-form video content designed for engagement and reach.
- Edit raw footage into polished, fast-paced, social-first content.
- Add motion graphics, transitions, typography, music, sound effects, subtitles, and visual effects where required.
- Adapt long-form content into multiple short-form assets.

3. Content Creation

- Develop creative concepts and content ideas for the beverage brand.
- Translate marketing briefs into engaging visual and video content.
- Create product-focused content highlighting product benefits, ingredients, usage occasions, USPs,



and brand stories.
- Develop content for campaigns, activations, influencer collaborations, launches, and seasonal occasions.
- Experiment with new formats and creative storytelling techniques.

4. Campaign & Brand Support

- Support the marketing team in executing digital campaigns and product launches.
- Collaborate with Brand, Sales, E-commerce, Influencer Marketing, and Design teams.
- Coordinate with external creative agencies, production houses, photographers, influencers, and freelancers.
- Ensure all content is delivered within timelines and meets brand guidelines.
- Assist in developing creative assets for Modern Trade, General Trade, E-commerce, Quick Commerce, and digital platforms when required.

5. Performance Tracking & Optimization

- Track social media performance using metrics such as:
- Reach

- Engagement

- Views

- Watch Time

- Follower Growth
- Shares & Saves
- Click-through Rate

- Prepare regular social media performance reports.
- Identify high-performing content and recommend ways to improve future content.
- Stay updated on platform algorithms, content trends, and digital best practices.

Required Skills

- Social Media Management
- Content Strategy & Planning
- Short-Form Video Content

- Video Editing
- Reels & YouTube Shorts

- Content Creation

- Creative Concept Development
- Trend & Meme Marketing

- Influencer/Creator Coordination

- Campaign Execution

- Brand Communication

- Community Management





- Social Media Analytics

- Basic Motion Graphics

- Storytelling

- Photography/Videography
- Agency & Vendor Management

Technical Skills

Proficiency in one or more of the following:
- Adobe Premiere Pro

- Adobe After Effects

- Adobe Photoshop

- Adobe Illustrator

- CapCut

- Canva

- DaVinci Resolve

- Meta Business Suite

- YouTube Studio

- Social Media Analytics Tools
- Google Analytics / Marketing Analytics tools

Requirements

Qualifications

- Bachelor's degree in Marketing, Mass Communication, Advertising, Media, Digital Marketing, or a related field.
- 1–3 years of experience in Social Media, Digital Marketing, Content Creation, Video Editing, or Brand Marketing.
- Experience in FMCG, Beverage, Food, D2C, Lifestyle, Consumer Brands, or related industries will be preferred.
- Strong portfolio demonstrating Reels, short-form videos, campaign content, and social media creatives.

Preferred Competencies

- Strong creative thinking and visual sense.
- Excellent understanding of Instagram and short-form video culture.
- Ability to identify and leverage emerging trends quickly.
- Strong storytelling and communication skills.
- Ability to manage multiple projects and deadlines.
- Robust attention to detail.
- Ability to work independently as well as with cross-functional teams.
- Commercial understanding of consumer brands and FMCG marketing.
- High level of ownership, curiosity, and experimentation.

Key Performance Indicators (KPIs)

- Social media reach and engagement
- Video views and watch time

- Follower/community growth

- Content output and consistency

- Campaign performance

- Engagement rate

- Content turnaround time
- Quality and effectiveness of creative assets
- Contribution to brand awareness and digital growth

📌 Assistant Manager – Social Media, & Video (Maharashtra)
🏢 Indra Shakti Ventures
📍 Maharashtra