- Required years of experience 4-5 years
- Preferred industry background Riding gears, Helmets , Luggage, Paints, Apparels, Lifestyle, Tyres, Batteries, Lubricants, Car/Bike Accessories
- Key responsibilities (if available) Channel sales experience , Dealer distributor handling & management

Job Title: Area Sales Manager (ASM) Individual Contributor

Department: Sales

Reporting : To Regional Sales Manager

Role Overview:

The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding the dealer network, and strengthening market presence within the assigned region. This is an individual contributor role focused on achieving business targets, developing strong customer relationships, and executing regional sales strategies.

Key Responsibilities:

1. Market Expansion & Network Development

- Identify and develop new business opportunities to expand market reach.
- Appoint and onboard new dealers/distributors in key markets.
- Strengthen and optimize the existing dealer network.

2. Sales Planning & Execution

- Drive achievement of assigned sales targets and revenue goals.
- Manage sales pipeline, forecasting, and opportunity qualification.
- Monitor market trends and implement corrective actions to meet targets.

3. Customer Relationship Management

- Build and maintain robust relationships with key customers and dealers.
- Ensure high levels of customer satisfaction and retention.
- Address and resolve customer concerns in coordination with internal teams.

4. Field Operations & Travel

- Travel extensively within the region (minimum 20 days/month).




- Conduct regular market visits for dealer onboarding and business development.
- Ensure visibility and availability of products across markets.

5. Marketing & Brand Building

- Execute BTL (Below The Line) activities and regional marketing initiatives.
- Collaborate with the marketing team for brand promotion opportunities.
- Drive dealer participation in trade fairs, exhibitions, and promotional events.

6. Cross-Functional Coordination

- Work closely with Marketing, Logistics, Finance, and Customer Support teams.
- Ensure smooth order processing, delivery, and issue resolution.
- Maintain effective communication across departments.

7. Process Compliance & Reporting

- Ensure adherence to company sales processes and policies.
- Maintain accurate sales reports, forecasts, and market intelligence.
- Provide regular updates on business performance and key developments.

8. Market Intelligence & Competition Analysis

- Track competitor activities, pricing, and product strategies.
- Benchmark performance and provide insights for strategic planning.
- Update management on key market trends and opportunities.

Key Skills & Competencies:

- Strong sales and negotiation skills
- Excellent relationship management
- Analytical thinking and forecasting ability
- High level of ownership and accountability
- Effective communication and coordination skills
- Willingness to travel extensively

Experience & Qualification:

- Graduate / MBA preferred
- 4–7 years of experience in sales (Apparel, Luggage, Helmets, Riding Gear, Automotive Accessories or similar industry)
- Proven track record in achieving sales targets and network expansion

📌 Assistant Manager Sales (Bike Riding Accessories) - Guwahati
🏢 Mahansaria Group
📍 Guwahati