Role & responsibilities

- Responsible for regional marketing activities across South India.

- Manage in-store/retail branding activities from planning to execution.

- Handle events, exhibitions, product launches and dealer engagement.

- Manage POSM development and deployment such as standees, danglers, tent cards, catalogues, stickers, etc.

- Identify and manage regional influencers and coordinate influencer marketing campaigns.

- Coordinate with vendors, marketing agencies, dealers and internal stakeholders.

- Manage regional marketing budgets and expenses.

- Track campaign/event performance and prepare ROI and marketing activity reports.

- Ensure all marketing activities are aligned with brand guidelines and business objectives.

- Proficiency in multiple South Indian languages is mandatory.

- Robust experience in project management, vendor coordination and regional market execution is required.

- The role may involve travel across South India.

📌 Assistant Manager (Bengaluru)
🏢 Pasona
📍 Bengaluru