Company

Khaitan India Ltd. Location:

Jabalpur, Madhya Pradesh Industry:

Ceiling Fans, Home Appliances Experience Required:

10 to 12 Years Employment Type:

Full time

Role Overview Khaitan India Ltd. is looking for an aggressive, results-driven

Area Sales Manager (ASM)

to take full operational and commercial charge of the

Jabalpur territory and surrounding markets. The ideal candidate will have extensive ground-level channel sales experience in fans, home appliances, or consumer durables, with established trade relationships. The role focuses on driving primary and secondary sales volumes, expanding the dealer-distributor network, leading field sales executives, and maximizing counter-level share across urban and rural markets.

Key Responsibilities Revenue & Target Delivery:

Formulate and execute territory-level sales plans to consistently achieve and exceed monthly, quarterly, and annual targets (volume and value) across fans, small domestic appliances, and consumer durable product lines. Distribution & Channel Expansion:

Identify, onboard, and manage high-performing distributors, stockists, and retail dealers across Jabalpur, Katni, Mandla, Seoni, Narsinghpur, and adjoining clusters. Secondary Sales & Beat Governance:

Implement and enforce strict Permanent Journey Plans (PJP) and market-visit discipline for Sales Officers and Field Executives to ensure high retail extraction and rapid stock turnaround. Commercial & Credit Discipline:

Oversee distributor credit limits,



ensure timely payment collections, manage balance reconciliations, and maintain sustainable distributor ROI in line with company policies. Trade Schemes & Market Activation:

Plan and execute competitive dealer incentive programs, seasonal booking schemes, retailer display contests, and electrician/contractor meets to boost brand visibility and counter pull. Depot & Logistics Coordination:

Work closely with the regional C&F; depot and logistics teams to forecast SKU demand accurately, track inventory pipeline, and avoid stock-outs of fast-moving products. Competitor & Market Insights:

Track competitor pricing, local trade margin trends, discount structures, and product movements to provide actionable ground intelligence to regional and central leadership.

Candidate Profile Industry Experience

10–12 years of hands-on channel sales experience strictly within

Fans, Home Appliances (SDA), or Consumer Durables . Territory Network:

Deep familiarity and established relationships with electrical, appliance, and hardware distributors and dealers across

Jabalpur and Eastern Madhya Pradesh . Commercial Acumen:

Strong understanding of dealer margins, working capital turnover, trade scheme economics, and credit risk control. Language Proficiency:

Fluency in

Hindi is essential; working proficiency in

English is preferred. Education:

Bachelor's degree in any discipline; an MBA/PGDM in Sales & Marketing is an added advantage.

📌 Area Sales Manager – Jabalpur (Fans, Home Appliances & Consumer Durables)
🏢 KHAITAN INDIA
📍 Jabalpur