Company: Khaitan India Ltd.

nLocation: Jabalpur, Madhya Pradesh

nIndustry: Ceiling Fans, Home Appliances

nExperience Required: 10 to 12 Years

nEmployment Type: Full-time

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nRole Overview

nKhaitan India Ltd. is looking for an aggressive, results-driven Area Sales Manager (ASM) to take full operational and commercial charge of the Jabalpur territory and surrounding markets.

nThe ideal candidate will have extensive ground-level channel sales experience in fans, home appliances, or consumer durables, with established trade relationships. The role focuses on driving primary and secondary sales volumes, expanding the dealer-distributor network, leading field sales executives, and maximizing counter-level share across urban and rural markets.

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nKey Responsibilities

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- Revenue &

• Target Delivery:

Formulate and execute territory-level sales plans to consistently achieve and exceed monthly, quarterly, and annual targets (volume and value) across fans, small domestic appliances, and consumer durable product lines.
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- Distribution &

• Channel Expansion:

Identify, onboard, and manage high-performing distributors, stockists, and retail dealers across Jabalpur, Katni, Mandla, Seoni, Narsinghpur, and adjoining clusters.
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- Secondary Sales &

• Beat Governance:

Implement and enforce strict Permanent Journey Plans (PJP) and market-visit discipline for Sales Officers and Field Executives to ensure high retail extraction and rapid stock turnaround.
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- Commercial &

• Credit Discipline:

Oversee distributor credit limits,



ensure timely payment collections, manage balance reconciliations, and maintain sustainable distributor ROI in line with company policies.
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- Trade Schemes &

• Market Activation:

Plan and execute competitive dealer incentive programs, seasonal booking schemes, retailer display contests, and electrician/contractor meets to boost brand visibility and counter pull.
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- Depot &

• Logistics Coordination:

Work closely with the regional C&F; depot and logistics teams to forecast SKU demand accurately, track inventory pipeline, and avoid stock-outs of quick-moving products.
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- Competitor &

• Market Insights:

Track competitor pricing, local trade margin trends, discount structures, and product movements to provide actionable ground intelligence to regional and central leadership.
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nCandidate Profile

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- Industry Experience: 10–12 years of hands-on channel sales experience strictly within Fans, Home Appliances (SDA), or Consumer Durables.
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- Territory Network: Deep familiarity and established relationships with electrical, appliance, and hardware distributors and dealers across Jabalpur and Eastern Madhya Pradesh.
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- Commercial Acumen: Strong understanding of dealer margins, working capital turnover, trade scheme economics, and credit risk control.
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- Language Proficiency: Fluency in Hindi is essential; working proficiency in English is preferred.
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- Education: Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is an added advantage.
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📌 Area Sales Manager - Jabalpur (Fans, Home Appliances & Consumer Durables) (Panagar)
🏢 KHAITAN INDIA
📍 Panagar