: Area Head – Secured Loans (HL & LAP)

Base Location: Lucknow, Uttar Pradesh

Function: Secured Loans – Channel Acquisition & Business Development

Products: Home Loans (HL) & Loan Against Property (LAP)

Reporting to: Regional Business Head – North & Central India

Company: Finance Buddha

Role Objective The Area Head – Secured Loans will be responsible for building, expanding, and activating the DSA/channel partner ecosystem for Home Loans and Loan Against Property across Uttar Pradesh, with a phased expansion into other North adjoining geographies.

The role will focus on acquiring and scaling high-quality DSAs, connectors, property-focused channel partners, and other sourcing relationships, enabling partner productivity, and driving secured loan disbursement growth through structured field engagement and strong local market relationships.

This is a high-impact leadership role within Finance Buddha’s secured lending expansion strategy and will play a key role in establishing a strong partner-led Home Loan and LAP sourcing ecosystem.

Key Responsibilities

1. Secured Loan Channel Partner Acquisition

· Identify, acquire, and onboard new DSAs, connectors, property consultants, and other relevant channel partners across Uttar Pradesh and assigned territories.

· Build a robust regional sourcing ecosystem specifically for Home Loans and Loan Against Property.

· Drive partner acquisition aligned with monthly onboarding, login, sanction, and disbursement targets.

· Leverage local market relationships across DSAs, property consultants, brokers, builders, and other sourcing networks to accelerate business scale.

2. Partner Activation & Productivity

· Support newly onboarded partners during early-stage setup, product understanding, and business activation.





· Enable faster movement from lead generation and login to sanction and disbursement.

· Conduct partner training on lender programs, product eligibility, customer profile fitment, documentation, property requirements, and process flows.

· Improve partner productivity through structured engagement plans, regular reviews, and market visits.

3. Secured Loan Relationship Management

· Act as the primary business owner for channel partners in the region.

· Build and maintain long-term relationships with high-performing DSAs, connectors, property consultants, and other sourcing partners.

· Provide day-to-day business support on product fitment, documentation, credit queries, property-related requirements, and process coordination.

· Resolve partner escalations and coordinate with internal processing, credit, legal, technical, and operations teams to improve turnaround time.

4. Business Growth & Portfolio Ownership

· Drive regional Home Loan and LAP disbursement targets through partner engagement and structured sourcing plans.

· Identify high-potential partners and scale their sourcing volumes through focused business plans.

· Monitor lead, login, sanction, and disbursement productivity and implement corrective actions where required.

· Build a balanced sourcing portfolio across Home Loans and LAP, while identifying opportunities for balance transfer, top-up, and other relevant secured lending propositions.





· Lead market expansion from Uttar Pradesh into adjacent North & Central India markets over time.

Key Deliverables (Success Metrics)

· Achievement of Home Loan and LAP disbursement targets.

· Monthly secured loan partner onboarding targets.

· Partner activation and productivity improvement.

· Improvement in lead-to-login, login-to-sanction, and sanction-to-disbursement conversion.

· Regional sourcing and business growth contribution.

· Expansion of high-quality DSA/channel ecosystem for HL & LAP.

· Market penetration across Uttar Pradesh and future expansion territories.

Eligibility Criteria

· 7+ years of experience in secured lending, DSA/channel sales, or sourcing ecosystem management.

· Strong experience in Home Loans and Loan Against Property.

· Hands-on experience in partner-led sourcing through DSAs, connectors, property consultants, brokers, or similar channels.

· Strong existing DSA/channel relationships in Uttar Pradesh is highly preferred.

· Proven track record of scaling partner-led Home Loan / LAP sourcing and disbursement.

· Strong understanding of secured lending products, credit processes, property/legal/technical requirements, and channel economics.

· Comfortable with frequent travel across Uttar Pradesh and neighboring states.

Ideal Candidate Background

· NBFC / Fintech secured lending channel sales teams

· Banks / Housing Finance Companies – DSA relationship and channel management

· Home Loan / LAP sourcing ecosystems

· Regional secured lending sales leadership roles

· Candidates with strong experience in Home Loans, LAP, and the DSA environment in Uttar Pradesh

Contact [email protected]

HR – Chandrika | +91 78298 88084

📌 Area Head - Secured Loans (HL&LAP) (Lucknow)
🏢 Finance Buddha
📍 Lucknow