About the Role

We are looking for an experienced Affiliate Marketing Manager to drive customer acquisition through affiliate and partner channels for our fintech business. The candidate should have strong experience in managing affiliate networks, publishers, aggregators, and performance campaigns with a strong focus on lead quality, conversions, fraud control, and ROI optimization.

The ideal candidate should understand the fintech ecosystem, CPL/CPS models, compliance requirements, and performance marketing metrics.

Key Responsibilities

- Manage and grow affiliate partnerships, aggregators, and performance marketing channels.
- Onboard and maintain relationships with affiliate partners, media buyers, and agencies.
- Drive quality leads and conversions while maintaining CAC and ROI targets.
- Monitor daily campaign performance including clicks, leads, approvals, disbursals, and revenue.
- Optimize affiliate campaigns based on KPIs such as approval rate, disbursal rate, and fraud ratio.
- Coordinate with internal teams including CRM, tech, product, compliance, and design.
- Negotiate payouts, volumes, and commercial terms with partners.
- Track partner performance using attribution platforms and analytics tools.
- Identify new traffic sources and scaling opportunities.
- Ensure compliance with brand guidelines and financial advertising policies.
- Monitor fraudulent activities, fake leads,



incentive abuse, and traffic quality issues.
- Prepare daily, weekly, and monthly performance reports.

Required Skills & Qualifications

- 45 years of experience in Affiliate Marketing, preferably in fintech, lending, insurance, or financial services.
- Strong understanding of CPL, CPA, CPS, CPI, and revenue-sharing models.
- Hands-on experience with affiliate networks, aggregators, and tracking platforms.
- Good understanding of attribution tools like AppsFlyer, Branch, Adjust, or similar platforms.
- Experience in handling large-scale lead generation campaigns.
- Solid analytical and negotiation skills.
- Knowledge of fraud monitoring and lead quality optimization.
- Familiarity with Google Sheets, Excel, and reporting dashboards.
- Ability to manage multiple partners and campaigns simultaneously.

Preferred Experience

- Experience in personal loans, credit cards, BNPL, insurance, or other fintech products.
- Existing relationships with affiliate partners and performance agencies.
- Understanding of WhatsApp, SMS, RCS, and app-based acquisition channels is a plus.
- Experience working with API integrations and postback tracking.

Key KPIs

- Lead Volume
- Cost per Lead (CPL)
- Approval Rate
- Disbursal Rate
- CAC & ROI
- Fraud Ratio
- Revenue Contribution from Affiliate Channel

📌 Affiliate Marketing Manager (Delhi)
🏢 Solomon Capital
📍 Delhi