27 Sep
|
Gaongram tech
|
Lucknow
27 Sep
Gaongram tech
Lucknow
About GaonGram
GaonGram is a growing technology company developing a social media and communication platform. We are looking for a creative and result-oriented Advertisement & Digital Marketing Intern to help promote our app, reach new users, and support our online and offline advertising campaigns.
Key Responsibilities1. Advertisement Planning
- Assist in planning advertising campaigns for GaonGram.
- Develop promotional strategies for Instagram, Facebook, YouTube, Google, and other platforms.
- Identify suitable advertising channels based on the target audience.
- Help plan campaigns specifically targeting youth and college students.
- Suggest creative ideas for app promotion and user acquisition.
1. Social Media Advertising
- Assist in creating and managing Meta Ads campaigns.
- Support Instagram and Facebook advertising activities.
- Help create campaigns for Reels, Stories, posts, and app promotions.
- Monitor campaign performance and prepare basic reports.
- Test different ad creatives, captions, headlines, and audiences.
1. Google & YouTube Advertising
- Assist with Google Ads campaigns for app promotion.
- Support YouTube Shorts and video advertising campaigns.
- Research relevant keywords and audience interests.
- Monitor important advertising metrics such as impressions, clicks, reach, CTR, and conversions.
1. Influencer & Promotional Campaigns
- Research suitable influencers and creators for GaonGram promotions.
- Maintain an influencer database.
- Coordinate with influencers for promotional campaigns.
- Assist in planning collaborations and promotional content.
- Track campaign performance and engagement.
1. Offline Advertising
- Assist in planning offline promotional activities.
- Research suitable locations for posters, banners, and hoardings.
- Help plan college and youth-focused promotional campaigns.
- Coordinate promotional activities with colleges, events, and local communities.
- Suggest creative ideas for increasing app awareness offline.
1. Advertisement Content & Creatives
- Work with the design and content team to create advertisements.
- Suggest ideas for ad banners, posters, videos, Reels, and promotional creatives.
- Write basic ad copy, headlines, captions, and calls-to-action.
- Ensure advertisements communicate the app's features clearly.
1. Research & Competitor Analysis
- Research advertising strategies used by social media and technology apps.
- Track current advertising trends and successful campaigns.
- Analyze competitor advertisements and promotional activities.
- Identify recent opportunities to promote GaonGram.
1. Performance Tracking
- Monitor advertising metrics and campaign results.
- Maintain campaign data in Google Sheets/Excel.
- Prepare weekly and monthly advertising reports.
- Identify which advertisements and platforms are generating better engagement.
- Suggest improvements based on campaign data.
Requirements
- Students or graduates from Marketing, Business, Mass Communication, Digital Marketing, or related fields are preferred.
- Freshers are welcome.
- Strong interest in advertising and digital marketing.
- Good communication and creative thinking skills.
- Basic knowledge of Instagram, Facebook, YouTube, and Google.
- Basic knowledge of Canva is an advantage.
- Basic knowledge of Meta Ads or Google Ads is an advantage.
- Good analytical and research skills.
- Ability to work with deadlines and coordinate with different teams.
Key Skills
- Digital Advertising
- Meta Ads
- Google Ads
- YouTube Advertising
- Social Media Marketing
- Influencer Marketing
- Audience Research
- Campaign Planning
- Ad Copywriting
- Competitor Research
- Analytics & Reporting
Pay: ₹3,000.00 - ₹5,000.00 per month
Work Location: In person
📌 Advertisement Manager (Lucknow)
🏢 Gaongram tech
📍 Lucknow