Job Title – Customer Insights &

• Strategy Specialist – Marketing + Level 7 (Manager) + Entity (GN – Song) Location Preference: Bengaluru Management Level: Level 7-Manager Must have skills: Customer &

• Marketing Insights, Marketing &

• Brand Strategy, Project Management &

• Delivery, Stakeholder Management &

• Influencing, Primary Research Methodologies Good to have skills: Retail / FMCG Experience, Marketing Domain Experience, Behavioural Science &

• Consumer Psychology Influencing Skills: Communicate information, influence others, and persuade and negotiate – across both internal and external contacts.

Job Summary Accenture is seeking a Customer Insights & Strategy Specialist professional. The primary purpose of this role is to support the Brand, Media, Digital and Marketing Transformation teams by delivering a thorough understanding of the customer, translating behavior and needs into key commercial insights to support, develop and execute key marketing campaigns and initiatives.

Roles & Responsibilities - Partner with Marketing Stakeholders: Drive planning and execution of key marketing initiatives, including the application of insights in creative briefs through to understanding holistic campaign performance.

- Support Strategic Marketing Projects: Support major strategic marketing projects, such as brand positioning and identity, brand asset review and development, and sponsorship optimisation.
- Build Marketing Measurement Capability: Build marketing measurement capability and partnerships that yield business performance clarity and transparency through improved data coverage, measurement and analytics.




- Drive Insight-Led Decision Making: Design, implement and refine a framework for insight led decision making, both across the marketing function and with key functional stakeholders.
- Provide Thought Leadership: Provide thought leadership regarding the consumer, our customers, product categories, competitors, and the economic environment.
- Manage the Research Agenda: Define, agree resourcing and manage the delivery of the research agenda for marketing, covering concept testing, campaign measurement, and marketing effectiveness reporting.
- Partner with Research & Analytics: Work closely with the Research and Analytics team to implement appropriate research methods and tools to understand brand and media effectiveness.
- Build Behavioral Science Capability: Lead the development of behavioral science capability across the insights team.
- Manage Agencies & Consultancies: Manage external agencies and consultancies in the delivery of the agreed marketing insights, strategy and research agenda. Professional & Technical Skills - 5+ years in research, strategy, marketing or brand related roles.
- Experience in marketing and brand strategy.
- Experience with brand development and design.
- Exceptional project management and delivery skills.




- Experience in campaign brief development.
- Experience managing large projects in a retail workplace.
- Proven ability to develop strong stakeholder relationships.
- Strong team orientation.
- Strong communication, both written and verbal.
- Strong commercial acumen.
- Proven ability to influence and manage senior level stakeholders.
- Strong ability to negotiate with agencies on costs and timelines.
- Ability to work to tight deadlines and change work as required.
- Knowledge of primary research methodologies.
- Experience in working in retail / FMCG is highly desirable.
- Experience in working in a marketing role is highly desirable.
- Knowledge of behavioural science and consumer psychology is highly desirable.

Additional

Information - Key Stakeholders: GM Brand, Digital and Design

• GM Media and Sponsorship

• Head of Group Marketing Research and Insights

• Head of Marketing Strategy and Transformation

• Head of Marketing Operations

• Head of Design and Digital Services

• Head of Research and Analytics

• Head of Customer Behaviour

• Head of Store Experience Marketing

• Head of Digital Marketing

• Head of Marketing – Financial Services

• Head of Brand and Content

• Senior Marketing and Content Planning Manager

• Senior Marketing Managers

• Marketing Managers.

- Position Complexity: Follow and implement processes; adapt, modify and interpret procedures and tools; develop projects, policy, programs and systems; inputs into brand or functional strategy; accountable for development of business strategy.

📌 #ACN -I&P-GN - SONG -MT –New-Customer Insights-Manager (Bengaluru)
🏢 Accenture
📍 Bengaluru