Experience: 2–3 Years

Joining: Immediate Joiner / Immediate Availability

Job Summary

We are looking for a creative and results-driven SMM / Digital Marketing Specialist with 2–3 years of hands-on experience in social media marketing, digital campaigns, content promotion, and performance tracking. The ideal candidate should be able to manage social media platforms, execute digital marketing campaigns, create engaging content, and monitor campaign performance.

Key Responsibilities

- Develop and execute social media marketing strategies across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Plan and manage monthly social media content calendars.
- Create, coordinate, and publish engaging posts, reels, stories, videos, and other digital content.
- Manage paid advertising campaigns on platforms such as Meta Ads and Google Ads .
- Monitor campaign performance, engagement, reach, leads, conversions, and ROI.
- Conduct keyword, competitor, audience, and market research to identify growth opportunities.
- Coordinate with graphic designers, content writers, video editors, and other teams to deliver marketing campaigns.
- Optimize campaigns based on performance data and audience insights.
- Monitor social media trends, platform updates, and competitor activities.
- Manage online brand presence and maintain consistent brand communication.
- Prepare weekly/monthly performance reports using relevant analytics tools.
- Support SEO, email marketing, influencer marketing,



and other digital marketing initiatives as required.

Required Skills
- 2–3 years of relevant experience in SMM / Digital Marketing .
- Strong understanding of social media platforms and digital marketing concepts.
- Hands-on experience with Meta Business Suite / Meta Ads Manager .
- Working knowledge of Google Ads and Google Analytics/GA4 .
- Basic understanding of SEO, keyword research, and website analytics.
- Good content planning and copywriting skills.
- Strong analytical and reporting abilities.
- Knowledge of Canva or similar creative tools is an advantage.
- Excellent communication and coordination skills.
- Ability to manage multiple campaigns and meet deadlines.
- Strong understanding of current social media trends and formats.

Qualifications
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Relevant certifications in Digital Marketing, Google Ads, Meta Ads, or SEO will be an added advantage.

Preferred Candidate
- Experience: 2–3 years
- Availability: Immediate Joiner preferred
- Candidates who can join within 0–15 days may also be considered.
- Should have a strong portfolio or examples of previous social media/digital marketing campaigns.

What We Offer
- Competitive salary based on experience and skills.
- Opportunity to work on diverse digital marketing campaigns.
- Growth and learning opportunities.
- Cooperative and creative work environment.

📌 2-3yrs Immediate Joiner SMM Digital Marketing Specialists (Lucknow)
🏢 Aayan Infotech
📍 Lucknow