Job Type: Full-time

Job DescriptionJob Title:Business Analyst / Data Analyst / Marketing AnalystJob Type:Full-timeJob SummaryWe are looking for a skilled and motivated Data Analyst with expertise in SAS, Python, SQL, and Tableau to support data-driven marketing analytics and strategy initiatives in the BFSI (Banking, Financial Services, and Insurance) domain. The ideal candidate will collaborate closely with cross-functional teams to develop insightful dashboards and scalable SAS processes for multiple clients.Key ResponsibilitiesMarketing Campaign Strategy & Audience DevelopmentDesign data-driven marketing strategies for banking products based on historical campaign performance.Develop AI/ML models to optimize campaign ROI and customer targeting.Build and validate campaign audiences aligned with approved strategies.Campaign Performance Analysis & ReportingEnhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.Conduct in-depth data analysis using SAS to uncover trends, patterns,



and actionable insights.Perform segmentation using decision trees and clustering techniques.Execute statistical A/B testing to evaluate campaign effectiveness.Translate client requirements into technical specifications and deliver data-backed solutions.Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.Required Skills & QualificationsBachelor's or Master's degree in Computer Science, Data Science, Statistics, or a related field.Minimum 3 years of experience in analytics, preferably in marketing or BFSI.Proficient in SAS, SQL, and/or Python for data manipulation and analysis.At least 1 year of experience in building dashboards using Tableau or Power BI.Strong analytical thinking, problem-solving, and data storytelling skills.Excellent communication and interpersonal abilities.Ability to work independently and collaboratively in a fast-paced environment.Experience in the banking or financial services sector is a solid plus.Certifications in SAS or Tableau are advantageous.Additional RequirementsMust be available to work evening shifts to support global clients.Work from office: Candidates must be willing to relocate to Gurugram or Ahmedabad.

📌 Data Analyst - Banking -SAS/Python/SQL (Sabarmati River)
🏢 EXL
📍 Sabarmati River