Job Description

Roles & Responsibilities Channel Sales / Business Development

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1. Dealer & Channel Development

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- Identify, appoint, onboard, and develop dealers, sub-dealers, and retail partners in assigned territories.
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- Expand the distribution and retail network to achieve business growth objectives.
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- Develop solid relationships with channel partners and ensure long-term business engagement.
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- Monitor dealer performance and support partners in achieving their sales targets.
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2. Primary & Secondary Sales

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- Achieve monthly, quarterly, and annual primary and secondary sales targets.
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- Drive product availability and sales through dealers, sub-dealers, and retailers.
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- Monitor secondary sales movement and identify opportunities to improve market penetration.
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- Ensure effective product distribution and stock availability across the assigned territory.
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3. Market Expansion

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- Identify new markets, territories, retailers, and business opportunities.
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- Conduct extensive market visits to develop new customers and strengthen existing relationships.
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- Develop territory-wise sales plans and execute market expansion initiatives.
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- Ensure adequate market coverage and improve brand/product visibility.
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4. Collection & Credit Management

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- Follow up with dealers and channel partners for outstanding payments and collections.
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- Monitor dealer credit limits and payment schedules.
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- Coordinate with the finance team to resolve payment and account-related issues.
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- Ensure collections are achieved within agreed credit terms.
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5. Retailer & Mechanic Engagement

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- Conduct regular retailer meets, dealer meets, mechanic engagement programs, and product awareness activities.
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- Build strong relationships with retailers and mechanics to improve product recommendation and sales.
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- Organize product demonstrations, training programs, and engagement activities.
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- Gather feedback from retailers,



mechanics, and customers to improve business performance.
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6. Local Promotions & Market Activation

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- Plan and execute local promotional activities to increase product visibility and sales.
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- Coordinate with dealers and retailers for local marketing initiatives.
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- Monitor the effectiveness of promotional activities and provide feedback to management.
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- Support brand-building activities within the assigned territory.
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7. Competitor & Market Intelligence

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- Regularly monitor competitor pricing, products, schemes, promotions, distribution, and market activities.
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- Collect market intelligence from dealers, retailers, mechanics, and customers.
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- Provide timely market feedback and recommend appropriate business actions.
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- Identify emerging market trends and potential business opportunities.
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8. Sales Reporting & Data Management

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- Maintain accurate sales, dealer, retailer, collection, and market-visit records.
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- Update sales activities through mobile sales applications and reporting tools.
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- Prepare regular sales and market reports using MS Excel and other reporting systems.
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- Analyze sales performance against targets and take corrective actions where required.
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9. Customer & Channel Relationship Management

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- Develop strong professional relationships with dealers, sub-dealers, retailers, mechanics, and key customers.
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- Resolve channel-related issues and ensure timely communication.
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- Support channel partners with product information, schemes, promotions, and business requirements.
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- Ensure high levels of customer and dealer satisfaction.
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10. Field Sales & Territory Management

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- Undertake regular field travel and extensive market visits as per the approved sales plan.
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- Ensure effective territory coverage and productivity.
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- Work independently to achieve assigned business objectives.
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- Demonstrate a self-motivated, result-oriented, and entrepreneurial approach to market development.
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📌 Senior Sales Officer (Hyderabad)
🏢 Tube Investments of India
📍 Hyderabad