Job Description

INDIRA UNIVERSITY

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Job Description

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Position: Creative Writer – Content

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Experience: 5–8 Years

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Salary: ₹6.00 – ₹8.00 LPA

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Location: Pune

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Employment Type: Full-Time

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Role Summary

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We are looking for a creative and versatile Creative Writer – Content who can develop engaging, original, and brand-aligned content across digital and offline platforms. The role requires strong storytelling, excellent language skills, and the ability to convert ideas into impactful content for diverse audiences.

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Key Responsibilities

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- Develop creative, engaging, and original content for websites, social media, campaigns, blogs, brochures, newsletters, presentations, and marketing materials.
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- Create compelling brand stories, campaign concepts, taglines, captions, scripts, and promotional content.
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- Understand briefs and translate business objectives into clear and creative communication.
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- Research industry trends, audience preferences, competitors, and relevant topics to generate fresh content ideas.
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- Collaborate with Marketing, Branding, Design, Digital Marketing, and business teams to deliver integrated content.
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- Adapt content tone and style for different platforms, audiences, and campaigns.
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- Review, edit, and proofread content for grammar, clarity, consistency, accuracy, and brand tone.
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- Develop content calendars and support campaign-based content planning.
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- Work closely with designers to ensure copy and visual communication are aligned.
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- Support SEO-friendly content creation using relevant keywords and best practices.
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- Repurpose existing content into multiple formats while maintaining consistency and relevance.
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- Manage multiple content assignments within defined timelines and quality standards.
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Required Skills

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- Excellent English writing, editing, proofreading, and storytelling skills.
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- Strong command of grammar, vocabulary, sentence structure, and communication.
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- Ability to write short-form and long-form content with equal effectiveness.
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- Strong creative thinking and conceptualization skills.
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- Understanding of social media, digital marketing, branding, and content marketing.
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- Basic understanding of SEO and digital content practices.
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- Ability to work on multiple projects and meet tight deadlines.
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- Solid research and information-gathering skills.
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- Attention to detail with a strong sense of brand voice and tone.
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Educational Qualification

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Bachelor's or Master's degree in English, Journalism, Mass Communication, Advertising, Marketing, Communications, or a related field.

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Preferred Profile

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- 3–5 years of professional experience in creative writing, content writing, copywriting, branding, advertising, digital marketing, or a similar role.
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- Experience working with education, corporate, lifestyle, consumer, or digital brands will be an advantage.
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- Candidates with a strong content portfolio demonstrating creative and campaign-based work will be preferred.
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Key Competencies

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Creativity | Storytelling | Communication | Research | Copywriting | Editing | Brand Understanding | Time Management | Collaboration | Attention to Detail

📌 Creative Writer - Content (Pune)
🏢 Indira University
📍 Pune