Job Description

Job Title: Content Editor & Marketer — AI-First Search (SEO/AEO)

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Department: Marketing

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Location: Coimbatore (Work from Office)

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Employment Type: Full-time

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Experience Level: 2+ years

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Company Overview

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Cartrabbit builds customer retention software for eCommerce businesses — loyalty programs, reviews, referrals, and email marketing tools — used by 50,000+ merchants worldwide across Shopify and WooCommerce. We are a product-first SaaS company based in Coimbatore, competing globally from day one.

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Role Summary

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We are looking for a Content Editor & Marketer to own our visibility across both traditional and AI-driven search. This role combines classic SEO with Answer Engine Optimization (AEO) — ensuring our content ranks on Google, is featured in AI Overviews, and is cited by tools like ChatGPT, Perplexity, and Gemini when users search for related products and solutions.

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Key Responsibilities

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- Develop and execute SEO and AEO strategies to improve organic visibility on search engines and AI-generated answers.
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- Structure content with clear entity definitions, direct answers, schema markup, and comparison-friendly formats optimized for both search algorithms and AI models.
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- Monitor and track how Cartrabbit's products are represented in ChatGPT, Perplexity, Gemini, and Google AI Overviews; identify gaps versus competitors and address them.
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- Use AI writing and research tools to draft and scale content production, while applying strong editorial judgment to ensure quality and accuracy.
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- Edit and review all published content to maintain a consistent brand voice, eliminate unnecessary filler, and ensure all claims are supported by data or sources.
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- Conduct competitive content analysis to identify ranking and citation opportunities, and develop content to capture them.
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- Collaborate with product and marketing teams to align content strategy with business goals.
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Required Qualifications

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- 2+ years of content writing/editing experience in B2B SaaS, preferably in eCommerce, retail technology, or marketing tools.
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- Working knowledge of AEO/GEO principles — how AI Overviews, ChatGPT, and Perplexity select and cite sources — or strong aptitude to learn quickly.
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- Solid understanding of SEO fundamentals: keyword research, search intent analysis, on-page optimization, and schema markup.
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- Proficiency with AI writing/research tools and SEO platforms such as Ahrefs, SEMrush, Google Search Console, and GA4.
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- A portfolio demonstrating content that has ranked, converted, or been cited by AI tools, with supporting performance data.
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- Strong organizational skills and the ability to consistently meet content deadlines in a fast-paced setting.
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Preferred Qualifications

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- Prior experience building or contributing to an AEO/GEO strategy from the ground up.
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- Familiarity with the eCommerce SaaS competitive landscape.
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What We Offer

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- Direct access to founders and leadership with minimal approval layers.
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- Ownership of a measurable function — rankings, AI citations, traffic, and signups tied directly to your work.
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- Opportunity to build a new discipline (AEO) within the company from scratch.
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Application Process

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Candidates should submit:

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- A portfolio of three content pieces they consider their best work, with one line on the measurable outcome of each (ranking, citation, conversion, etc.).
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- (Optional but preferred) One example of a query where AI search engines currently give an inaccurate answer about our product category, along with a brief explanation of how they would correct it.
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Apply > [email protected]

📌 Content Editor And Marketer (Kunnathur)
🏢 Cartrabbit
📍 Kunnathur