Jaro Education | CDO Role Guide
jaro education
Job Description & Candidate Preparation Guide
Career Development Ocer (CDO)
1. About Jaro Education
Jaro Education is India's most trusted online higher education company and a pioneer in the executive
and online education industry. Founded in 2009 by Dr. Sanjay Salunkhe, the company has been self-
funded and protable since inception. Jaro Education has been honored with the EdTech Leadership
Award and recognized as a National Best Employer by the World HRD Congress.
Jaro Education bridges the gap between top-tier global academic institutions and ambitious
professionals. The organization nurtures entrepreneurs and working executives across entry-level to C-
Suite roles through strategic aliations with globally renowned universities and business schools,
including:
IIMs: IIM Ahmedabad, IIM Indore, IIM Kozhikode, IIM Mumbai, IIM Nagpur, IIM Tiruchirappalli,
IIM Visakhapatnam
IITs and IIT-linked institutions: IIT Bombay, IIT Delhi, IIT Jammu, IIT Palakkad, IIT Roorkee,
E&ICT; Academy IIT Kanpur, E&ICT; Academy IIT Guwahati, IITM Pravartak IIT Madras
Technology Innovation Hub
Other premier Indian institutions: IISc, XLRI, IMT Ghaziabad, Loyola Institute of Business
Administration (LIBA), IFEEL Institute for Future Education, Entrepreneurship and Leadership,
MIT Institute of Design / MIT IDSS, Niranjan Hiranandani School of Real Estate & HSNC University
Indian Universities and Higher Education Partners: Adani Institute of Digital Technology
Management, Amity University, Amrita Vishwa Vidyapeetham, Bharati Vidyapeeth / BVDU,
Chandigarh University, Dayananda Sagar University (Bengaluru), Dr. D. Y. Patil Vidyapeeth
Centre for Online Learning (DPU-COL, Pune), Dr. M.G.R. Educational and Research Institute, JAIN
Online, MAHE Manipal Academy of Higher Education, Manipal University, Manipal University
Jaipur, Parul University, Sikkim Manipal University, Symbiosis International (Deemed University) /
SSODL
Global Academic and Executive Education Partners: Deakin University (Australia) & KPMG
in India, Harvard Business Impact, Imperial College Business School Executive Education, Rotman
School of Management (University of Toronto) & IITM Pravartak, Wharton Interactive
Company Vision: To be globally recognized for providing a seamless learning platform for professionals
around the world.
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Jaro Education | CDO Role Guide
Company Mission: To make high-quality, outcome-oriented executive education accessible to every
student and professional at all stages of their career.
2. Role Overview & Snapshot
The Career Development Ocer (CDO) / Inside Sales Specialist plays a critical role in driving
business growth by engaging with working executives, assessing their career goals, and counseling them
on higher education options. This is an end-to-end sales and counseling role that combines lead
generation, relationship building, and consultative program matching.
Designation
Career Development Ocer (CDO) / Inside Sales Specialist
Admissions & Executive Education Sales
Department
Target Audience
Working Days
Working Professionals, Corporate Executives & Freshers
Monday to Saturday (Sunday Weekly-O)
10:00 AM to 7:00 PM (Note: Shift may stretch basis business
requirements)
Working Hours
Dress Code
Mon Fri: Business Formals | Saturday: Smart Casuals
Primary CRM Tool
LeadSquared
3.



Key Responsibilities & Performance Expectations
High-Volume Lead Outreach & Prospecting
¢ Connect daily with a minimum of 80 working professionals sourced from the LeadSquared CRM
database to build a healthy sales pipeline.
¢ Initiate conversations using cold-calling and warm lead nurture strategies, establishing rapid rapport
with high-potential prospects.
Consultative Counseling & Needs Analysis
¢ Analyze candidate skilled backgrounds, current skills, domain expertise, and future career
aspirations.
¢ Identify skill gaps and recommend optimal executive programs, degree courses, diplomas, or
certications from Jaros university partners.
¢ Conduct structured telephonic, virtual, or in-person counseling sessions detailing curriculum
highlights, faculty credentials, learning methodologies, and career outcomes.
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Jaro Education | CDO Role Guide
End-to-End Sales Execution & Enrolment
¢ Guide prospects through the complete sales funnelfrom cold calling to lead nurturing, objection
handling, fee negotiation, and nal enrolment closures.
¢ Maintain consistent, personalized follow-up schedules with high-intent leads to maximize conversion
rates.
¢ Meet or exceed assigned daily activity deliverables, weekly conversion targets, and monthly revenue
metrics.
Operations & Data Management
¢ Maintain accurate, real-time records of lead statuses, meeting notes, follow-up dates, and payment
stages in LeadSquared.
¢ Coordinate closely with internal Admissions, Student Support, and Operations teams to ensure a
seamless onboarding experience for enrolled learners.
¢ Stay up-to-date with evolving EdTech trends, institutional accreditation updates, and competitor
oerings.
4. Candidate Prole & Prerequisites
¢ Education & Experience: Bachelors degree in any discipline. Freshers with exceptional
communication skills or candidates with prior sales/EdTech outreach experience are preferred.
¢ Communication Skills: Fluency in English with strong verbal, written, and persuasive articulation
capabilities.
¢ Sales Mindset: High competitive drive, negotiation skills, objection-handling capability, and comfort
working in target-driven environments.
¢ Interpersonal Skills: Empathy, active listening, and the ability to build immediate rapport with mid-to-
senior working professionals.
¢ Technical Savvy: Basic familiarity with Microsoft Oce (Excel, Word) and CRM applications like
LeadSquared.
5. Career Growth Pathway
¢ Structured Career Path: Opportunities to transition from CDO to Senior CDO, Team Leader,
Assistant Manager, and Business Manager based on performance and target achievements.
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Jaro Education | CDO Role Guide
Interview Preparation Kit
Please review the following instructions and preparation guidelines before attending your interview with
Jaro Education.
A. General Interview Hygiene & Rules
1. Professional Appearance: Dress in business formals (MonFri style) to demonstrate
professionalism.
2. Technical Setup: Ensure a stable high-speed internet connection,



functional camera/microphone,
and a silent, distraction-free environment for virtual meetings.
3. Communication Delivery: Keep answers crisp, structured, and focused. Avoid lengthy anecdotes
or o-topic details.
4. Energy & Condence: Demonstrate high energy, enthusiasm, and articulate speech throughout
the conversation.
5. Past Employer Etiquette: Maintain a strictly positive, objective, and factual approach when
discussing previous employers. Do not speak negatively about former companies or colleagues.
B. Fundamental Concepts to Master
1. What is EdTech?
Denition: EdTech (Educational Technology) refers to the integration of technology, software, and
hardware tools into educational processes to enhance learning accessibility, engagement, and
eectiveness.
Industry Context: Explain why online higher executive education is essential todayallowing
working professionals to upskill without pausing their full-time careers.
2. What is Consultative Selling?
Denition: A sales approach focused on prioritizing the buyer's needs, challenges, and goals rather
than aggressively pushing a product.
Application at Jaro Education: As a CDO, you do not simply "sell a course." You rst identify a
professionals career bottlenecks, understand their skill gaps, and then recommend the specic
executive program that aligns with their career growth.
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Jaro Education | CDO Role Guide
C. Sample Interview Questions & Preparation Strategies
Important Note: Interview questions may change from person to person depending on individual
candidate proles and interviewer evaluation. The questions below are representative FAQ example
types to aid your preparation.
¢ "Walk me through your resume and key achievements."
Tip: Focus on your outreach metrics, target achievements, past sales/counseling experience, and
everyday responsibilities.
¢ "Why do you want to build a career in the EdTech industry?"
Tip: Highlight the rapid growth of the online education sector, your passion for career counseling, and
the impact of upskilling working professionals.
¢ "How do you handle a candidate who says the program fee is too high?"
Tip: Demonstrate consultative sellingreframe the fee as a long-term career investment, highlight the
prestige of partner institutes (e.g., IIMs, IITs, Wharton Interactive, Harvard Business Impact), and
discuss nancial exibility (EMIs, loan support).
¢ "What is your reason for leaving your current/previous role?"
Tip: Provide an honest, professional, and growth-oriented answer (e.g., seeking better exposure,
career progression, or entry into the EdTech industry).
¢ "How do you explain gaps in your career (if applicable)?"
Tip: Be transparent, condent, and concise. Explain how you utilized the gap period productively
(certications, skill-building, personal responsibilities).
D. Quick Checklist Before Joining the Interview
Researched Jaro Educations company background, leadership (Dr. Sanjay Salunkhe), vision, and
mission.

Memorized key partner institutions across categories (e.g., IIMs, IITs, IISc, XLRI, Wharton Interactive,
Harvard Business Impact).

Prepared to explain past key performance indicators (KPIs), call targets, and sales achievements.

Reviewed the core denition of Consultative Selling and EdTech.

Dressed in crisp business formal attire.

All the best for your interview!
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📌 Academic Counsellor (Chandigarh)
🏢 Jaro Education
📍 Chandigarh