28 Sep
|
Dr. Rashel
|
Mumbai
Experience - 4 to 8 yrs Key Responsibilities: - Own the overall brand strategy and annual marketing calendar for Mary Jo K. - Plan and execute new product launches across makeup categories. - Build Mary Jo K as a trend-first beauty brand targeting Gen Z and Millennials. - Drive influencer, celebrity, makeup artist and creator collaborations. - Lead campaign ideation, photoshoots, packaging, visual merchandising and brand communication - Work closely with product development to identify global beauty trends and launch innovative products. - Plan and execute retail activations across General Trade, Modern Trade and E-commerce. - Manage media planning, PR and social media. - Monitor campaign ROI, market share, category trends and competitor activities. - Coordinate with sales, creative, design, digital marketing and merchandising teams to ensure consistent brand execution. - Also help manage Seminar and Beauty exhibitions Required Skills:
- 4-8 years of experience in Beauty, Colour Cosmetics, Personal Care, Fashion or Luxury brands. - Strong understanding of makeup trends, consumer behaviour and beauty marketing. - Experience in influencer marketing, celebrity management and product launches. - Excellent presentation, communication and leadership skills. - Solid project management and analytical abilities. - Knowledge of retail marketing, e-commerce platforms and omnichannel brand building. - Passion for beauty, fashion and emerging global makeup trends.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Brand Manager (Mumbai)
🏢 Dr. Rashel
📍 Mumbai