28 Sep
|
iMz Media Solutions
|
Mumbai
28 Sep
iMz Media Solutions
Mumbai
Performance Marketing Executive (Google Ads & Meta Ads)
We're looking for a Performance Marketing Executive with hands-on experience managing both Google Ads and Meta Ads in a digital marketing agency. You'll independently manage multiple client accounts, optimize campaigns across the full funnel, and drive measurable business outcomes through data-driven decisions.
Role & responsibilities
- Plan, execute, and optimize campaigns across Google Ads (Search, PMax, Shopping, Display, YouTube, Demand Gen) and Meta Ads (Facebook & Instagram).
- Drive performance against ROAS, CPA, CPL, Revenue, CTR, and Conversion Rate targets.
- Manage prospecting, retargeting, and retention campaigns.
- Conduct A/B testing across creatives, audiences, landing pages, and bidding strategies.
- Monitor and optimize campaign budgets, audience targeting, and ad performance.
- Ensure accurate tracking using GA4, GTM, Meta Pixel, CAPI, and Google Merchant Center.
- Prepare weekly/monthly performance reports and participate in client meetings.
- Collaborate with Creative, SEO, and Client Servicing teams to improve campaign performance.
Preferred candidate profile
- 2-6 years of agency experience in Google Ads and/or Meta Ads.
- Strong understanding of performance marketing for D2C and B2B brands.
- Hands-on experience with GA4, GTM, Meta Pixel, Conversion API, and Looker Studio.
- Solid analytical, communication, and client management skills.
- Google Ads certifications are preferred.
📌 Performance Marketing - Google & META Ads | Tardeo, Mumbai
🏢 iMz Media Solutions
📍 Mumbai