Role & responsibilities
- Drive demand generation initiatives to increase market penetration, footfalls, and sales conversions.
- Expand and strengthen dealer, distributor, and retail networks across key markets.
- Lead sales growth through effective management of GT, MT, and EBO channels.
- Execute trade marketing programs, retail activations, and product launch initiatives.
- Identify and develop new markets, channels, and growth opportunities.
- Ensure product availability, visibility, and in-store execution across retail touchpoints.
- Build strong relationships with channel partners and key stakeholders.
- Analyze market trends, consumer behavior, and competitive dynamics to generate actionable business insights.
- Monitor sales, distribution, campaign effectiveness, and channel performance against targets.
- Collaborate with regional teams to ensure consistent execution of national growth strategies.
Key Success Measures
- Sales & Volume Growth
- Distribution Expansion
- Dealer/Outlet Addition
- New Product Placement & Sales
- Demand Generation Impact
- Channel Partner Engagement
- Market Development & Brand Visibility
Preferred candidate profile
- Strong retail sales and channel management expertise across GT, MT, and EBO channels.
- Proven experience in dealer/distributor network development and market expansion.
- Hands-on experience in trade marketing, retail activations, and product launches.
- Ability to drive volume growth and create new markets through channel-led strategies.
- Strong commercial acumen with the ability to evaluate business opportunities and growth models.
- Deep understanding of consumer behavior, market dynamics, and brand positioning.
- Strong analytical capability and the ability to generate actionable market insights.
- Extensive field exposure and a strong understanding of on-ground execution.
Key Leadership Attributes
- Self-starter with high ownership and accountability.
- Robust decision-making ability.
- Balanced EQ and IQ.
- Strategic thinker with a growth mindset.
- Excellent stakeholder management and influencing skills.
- Future leadership potential with the ability to take on larger business responsibilities.
- Bias for action and excellence in execution.
📌 National Manager - Demand Generations (Thane)
🏢 Gunnebo
📍 Thane