Plan and execute integrated digital campaigns across LinkedIn, email, search and the corporate

website, aligned to business development priorities.
Produce technically accurate collateral capability decks, service one-pagers, case studies and

conference materials – across SENSANBIO's biometrics service lines.
Own the corporate website: publish content, maintain service pages, improve on-page SEO and

track engagement through enquiries.
Manage LinkedIn and allied qualified channels on a consistent publishing calendar that reflects

SENSANBIO's scientific and operational credibility.
Apply AI and LLM tools (ChatGPT, Claude, Gemini, Canva) to draft, design, localize and

repurpose assets, materially cutting turnaround time.
Support conference and industry-forum presence: pre-event campaigns, booth collateral, delegate

outreach lists and post-event follow-up sequences.
Build and maintain contact databases of biometrics,



data management and clinical development

decision-makers, executing outbound sequences with business development.
Design and run lead-nurture workflows in the CRM or marketing automation platform, routing

qualified leads to business development.
Track campaign performance and report reach, engagement, lead volume and cost per qualified lead

to leadership monthly.
Coordinate with biostatistics, programming and data management teams to validate every technical

claim before an asset is published.
Maintain brand consistency, version control and an organized, accessible asset library across all marketing outputs. • Monitor competitor biometrics and FSP provider positioning, feeding insights into service-line differentiation and campaign themes

📌 Digital Marketing Executive Chennai
🏢 SENSAN BIOSCIENCES
📍 Chennai