Job Summary

We are looking for a creative and Instagram-savvy Social Media Executive who is highly skilled in Instagram account handling, Reels creation, content planning, and audience engagement. The ideal candidate should have a strong understanding of Instagram trends and be confident in creating engaging, visually appealing content that increases brand reach and engagement.

Role & responsibilities

Instagram Account Management
Manage and handle the company's Instagram account on a daily basis.
Plan and maintain the Instagram content calendar.
Create, schedule, and publish posts, Stories, Reels, and other Instagram content.
Monitor account performance, engagement, followers, and reach.
Respond to comments, DMs, and customer queries professionally.

Instagram Reels & Content Creation
Create high-quality and engaging Instagram Reels.
Ideate and execute creative Reel concepts based on current trends.
Shoot and edit short-form videos for Instagram.
Create product/service-focused videos, promotional content, behind-the-scenes content, and trend-based Reels.
Use trending audio, formats, hashtags, and Instagram features effectively.
Develop content that matches the brand's tone and visual identity.





Content Planning & Strategy
Research Instagram trends, competitors, and relevant content ideas.
Develop creative content ideas to improve reach and engagement.
Plan weekly/monthly content calendars.
Collaborate with the design, marketing, and sales teams for content requirements.
Stay updated with Instagram algorithm changes, current features, and trending formats.

Performance & Growth
Track Instagram insights and content performance.
Prepare basic reports on reach, engagement, views, followers, and Reel performance.
Identify high-performing content and develop similar content strategies.
Suggest current ideas to increase organic reach, engagement, and followers.

Preferred candidate profile
13 years of experience in social media/Instagram management.
Candidates with experience as an Instagram Content Creator, Social Media Executive, Reels Creator, or Influencer Content Creator are preferred.
Must be highly active on Instagram and have a robust understanding of current trends.
Portfolio or previous Instagram work/Reels is preferred.

📌 Social Media Executive New Delhi (India)
🏢 Proficient Amritsar
📍 India