Role & responsibilities
Plan, run, and optimize good-performing, large-scale campaigns across Google Ads, Meta Ads, app campaigns, affiliates, and influencer marketing.
Experience with driving mobile app installs and in-app purchases as key campaign objectives.
Own performance metrics including ROAS, CAC, LTV, and conversion rates, with solid working knowledge of CAC tracking it closely, benchmarking it, and taking action to keep it productive across channels.
Drive the creative process end-to-end from ideation and concept development to production and execution — for ad creatives, videos, and campaign assets.

Preferred candidate profile
3–7 years of robust experience in performance marketing for B2C brands or digital platforms.




Prior experience marketing apps or platforms in astrology, spirituality, or wellness categories is a strong plus.
Comfort building campaigns and content for a pan-India, multi-lingual audience (Hindi and regional languages).
Understanding of subscription/D2C app monetization — trial-to-paid conversion, renewal rates, and LTV by cohort.
Ability to partner with astrologers, content, and product teams to turn astrology and AI-based offerings into high-converting campaign narratives.

📌 Performance Marketing Manager Noida
🏢 OJAS Softech
📍 Noida