About the Role

We are looking for a hands-on B2B marketer who can understand a specialised business, identify the right audiences and translate our capabilities into clear, relevant and commercially meaningful marketing initiatives.

You will work closely with the founder and Sales team across marketing strategy, campaigns, market research, content, lead generation and sales enablement.

This role is ideal for someone who enjoys both thinking and execution, someone who can plan a campaign, execute it, analyse the results and improve it.

What You'll Do
Plan and execute B2B marketing and email campaigns
Research target markets, companies and decision-makers
Develop targeted outreach and lead-generation initiatives
Create concise, professional content for LinkedIn, email and sales collateral
Work with Sales on campaigns, prospects and market feedback
Track campaign performance and use insights to improve results
Support Yajur's brand positioning and marketing strategy

What We're Looking For
2+ years of B2B marketing experience
Hands-on experience with email campaigns and lead generation




Solid understanding of B2B audiences and customer journeys
Experience working with Sales / Business Development teams
Strong communication, research and analytical skills
Ability to understand and market a complex B2B service offering
Experience with CRM, email marketing, LinkedIn/Sales Navigator or marketing automation tools is an advantage

Experience in financial services, investment banking, M&A;, consulting, skilled services or B2B businesses will be an advantage, but is not mandatory.

What Will Make You Stand Out
Experience marketing high-value or specialised B2B services
Experience with international markets
Strong audience segmentation and prospect research skills
Ability to turn complex information into easy, concise communication
Experience running campaigns independently from planning through analysis
Commercial understanding of how Marketing and Sales work together
Curiosity to understand industries such as M&A;, investment banking and financial services

📌 B Marketing Specialist Mumbai
🏢 Samanvaya - HR Partner to Yajur Knowledge Solutions
📍 Mumbai