Role & responsibilities
Drive all Marketing activities assigned international markets
Developing global marketing strategies tailored to specific regions and consumer behaviors.
Ensuring brand consistency across geographies while allowing for local customization.
Coordinating global product launches, digital campaigns, PR efforts, trade shows, and other promotional events.
Gather inputs from sales teams towards planning for ATL / BTL inputs
This involves close coordination with sales teams to design effective marketing activities.
Broad-reach advertising like TV, radio, print, and digital ads.
Targeted marketing such as in-store promotions, sampling, trade shows, and direct marketing.
Liaison with agencies and vendors to execute promotions
Identifying and managing external partners such as advertising agencies, PR firms, digital marketing vendors, and event organizers.
Briefing agencies on campaign goals, target audience, key messaging, and timelines.
Ensuring deliverables are met on time, within budget, and in alignment with brand standards.




Interact with Sales and R&D; for understanding the consumer needs, existing brand improvement, current brand development activities
Design strategies to drive approach a market and ensure offtakes in international markets
Conducting market research to understand customer segments, demand, pricing sensitivity, and competition.
Developing tailored go-to-market strategies, including distribution planning, promotional tactics, and pricing strategies.
Manage budgets and profitability in relation to promotions
Planning and allocating marketing budgets across regions, channels, and campaigns.
Monitoring expenditure vs. budget in real time to avoid overruns.
Analyzing the profitability of promotional activitieswhether the uplift in sales justifies the marketing spend.
Using data-driven insights to optimize future promotions for better cost-efficiency and impact.

📌 Brand Manager Mumbai
🏢 Parle
📍 Mumbai