27 Sep
|
AV Groups
|
Raipur
We are seeking an experienced and agile Marketing Head to lead the hospital's marketing and business development initiatives. The ideal candidate should have a strong background in healthcare marketing, patient acquisition, branding, referral management, and strategic partnerships to drive the hospital's growth and market presence.
Key Responsibilities
Develop and execute marketing strategies to increase patient footfall and hospital revenue.
Build and maintain relationships with referring doctors, clinics, corporates, TPAs, and insurance companies.
Plan and implement branding, promotional campaigns, health camps, and community outreach programs.
Lead digital and offline marketing initiatives to enhance the hospital's visibility.
Identify new business opportunities and partnerships.
Manage the marketing team and monitor campaign performance.
Conduct market research and competitor analysis.
Coordinate with medical and administrative teams for promotional activities.
Prepare marketing budgets, reports, and performance analysis.
Ensure achievement of patient acquisition and business growth targets.
Required Qualifications
MBA in Marketing / Healthcare Management or a Bachelor's degree with relevant experience.
Additional certifications in Digital Marketing or Healthcare Marketing will be an advantage.
Experience
6+ years of experience in hospital/healthcare marketing.
Proven experience in business development, referral marketing, and hospital branding.
Solid network within the healthcare industry is preferred.
Required Skills
Excellent communication and negotiation skills.
Solid leadership and team management abilities.
Knowledge of digital marketing, CRM, and branding strategies.
Business development and relationship management expertise.
Ability to analyze market trends and develop growth strategies
Pay: ₹50,000.00 - ₹70,000.00 per month
Work Location: In person
📌 Marketing Head Hospital Raipur
🏢 AV Groups
📍 Raipur