A Digital Marketing Specialist is responsible for promoting a company's products, services, or brand through online channels to increase visibility, generate leads, and drive sales.

Key Responsibilities1. Search Engine Optimization (SEO)
Optimize website content to improve search engine rankings.
Conduct keyword research and competitor analysis.
Monitor organic traffic and SEO performance.
Search Engine Marketing (SEM) & Paid Advertising
Create and manage campaigns on platforms such as Google Ads.
Monitor budgets, bids, and campaign performance.
Optimize ads to improve return on investment (ROI).
Social Media Marketing
Develop and manage content for social media platforms.
Engage with audiences and build brand awareness.
Track social media metrics and trends.
Content Marketing
Create or coordinate blogs, articles, videos, emails, and other digital content.
Ensure content aligns with brand messaging and marketing goals.
Email Marketing
Design and execute email campaigns.




Segment audiences and personalize communications.
Analyze open rates, click-through rates, and conversions.
Analytics and Reporting
Use tools such as Google Analytics and marketing dashboards to track performance.
Prepare reports on website traffic, lead generation, and campaign effectiveness.
Make data-driven recommendations.
Lead Generation and Conversion Optimization
Develop strategies to attract potential customers.
Optimize landing pages and customer journeys.
Improve conversion rates through testing and analysis.

Required Skills
SEO and SEM knowledge
Social media marketing
Content creation and copywriting
Email marketing
Data analysis and reporting
Basic graphic design knowledge
Marketing automation tools
Communication and project management skills

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist Haripad
🏢 Science Sage Institute of Innovative Technology and Management
📍 Haripad