Job Summary
We are looking for a Performance Marketing Specialist with 2–4 years of hands-on experience in Google Ads, Meta Ads, YouTube Ads, and Lead Generation.The candidate will be responsible for generating high-quality leads and appointment enquiries through paid digital campaigns and optimizing campaigns for better CPL and conversions.Key Responsibilities
Plan, execute, and optimize Google Ads, Meta Ads & YouTube Ads campaigns.
Manage Search, Performance Max, Display, Video, Lead Generation, WhatsApp, and Remarketing campaigns. Generate and optimize high-quality leads for healthcare services. Monitor and improve CPL, CPA, CTR, CPC, Conversion Rate & ROAS. Conduct keyword research, audience targeting, competitor analysis, and campaign testing. Manage advertising budgets and optimize spend. Set up and monitor GA4, Google Tag Manager, Meta Pixel & conversion tracking. Coordinate with the creative team for performance-focused ad creatives.Track lead quality and appointment conversions with the sales/front-office team.



Prepare regular campaign performance reports. Ensure campaigns follow Google & Meta healthcare advertising policies. Required Skills 2–4 years of hands-on Performance Marketing experience. Robust knowledge of Google Ads & Meta Ads Manager. Experience with YouTube Ads and lead-generation campaigns. Positive understanding of CPL, CPA, ROAS, conversion tracking and optimization. Knowledge of GA4, GTM, Meta Pixel and remarketing.Solid analytical and problem-solving skills. Preferred Experience Experience in Healthcare, Dermatology, Hair Transplant, Hair & Skin Clinics, Aesthetic Clinics, Medical or Cosmetic Clinics will be preferred. Experience in appointment-based lead generation is an added advantage. Qualifications Bachelor's degree in Marketing, Digital Marketing, Business, or a related field preferred. Hands-on campaign experience is mandatory.

Pay: From ₹30,000.00 per month

Work Location: In person

📌 Performance Marketing Specialist Hyderabad
🏢 Hiwaga Beauty Care
📍 Hyderabad