Manager – BTL & Cluster Marketing (Fintech industry)

Location: Bangalore
Experience: 3–5 years
Role Type: Individual Contributor
Travel: 50%+ across cluster cities
Joining: Immediate / Short Notice Preferred

About the Role

We are looking for a hands-on BTL & Cluster Marketing qualified to drive offline customer acquisition across multiple markets. The role will involve planning and executing hyperlocal campaigns, managing agencies/vendors, and working closely with field teams to turn brand visibility into measurable business outcomes.

Key Responsibilities
Plan and execute BTL, on-ground, OOH and hyperlocal marketing campaigns across multiple clusters.
Drive local customer acquisition through activations, shop branding, outdoor visibility, events and other offline initiatives.
Manage end-to-end execution including agencies, vendors, budgets, timelines and on-ground quality.
Work closely with Sales, Operations and other teams to convert marketing activity into leads, walk-ins and business.
Track campaign performance through leads, conversions, acquisition cost and ROI, and optimise spends accordingly.
Identify what works across different markets and build repeatable cluster-level activation playbooks.
Adapt campaigns to local market dynamics,



customer behaviour, geography and language.
Conduct regular market visits and ground audits to ensure effective execution.

What We're Looking For
3–5 years of experience in BTL, field marketing, brand activation, hyperlocal, regional or trade marketing.
Proven experience handling multi-city / multi-cluster marketing initiatives.
Solid hands-on exposure to on-ground activations, OOH, vendors and marketing agencies.
Experience in BFSI / fintech / lending / consumer-facing startups is strongly preferred.
Robust understanding of customer acquisition and ROI-led marketing.
Comfortable working independently in a high-ownership Individual contribution role.
Willingness to travel 50%+ across cluster markets.
MBA/PGDM in Marketing from a Tier-1 institute preferred.
BTLMarketing #BrandActivation #ClusterMarketing #FieldMarketing #BFSIMarketing #FintechJobs

Pay: ₹2,200,000.00 - ₹2,800,000.00 per year

Application Question(s):
Any experience in Fintech/NBFC industry?
If selected, in how many days can you join at the earliest?
What is your current salary/CTC in Lakhs Per Annum?

Work Location: In person

📌 Manager – Btl & Community Marketing Fintech Bengaluru
🏢 Olifer Associates
📍 Bengaluru