Lead Engineer

Job requirements

Marketo Marketing Operations Specialist / Senior Marketing Automation Manager Purpose Own end-to-end marketing automation strategy and execution on Marketo platform, ensuring campaign delivery excellence, data integrity, and program optimization. Major ResponsibilitiesCampaign Execution
Build and deploy email campaigns with proper segmentation, QA, and activation workflows
Maintain and expand multi-step nurture/triggered campaign frameworks
Execute A/B tests (variants, audience sampling, statistical significance)
Manage landing page + form creation, publishing, and validation

Program Setup Activation
Design and launch web form programs (guides, reports, whitepapers) using templated frameworks
Execute content syndication (API integrations, manual uploads)
Own standardized event programs (regional, webinar, virtual, in-person)
Configure audience segmentation using smart lists, filters, and manual exclusions

Data Operations
Validate, normalize, and process MQL and non-MQL data uploads
Maintain data quality standards and hygiene protocols
Document and audit program performance and lead flows

Third-Party Integrations
Adapt and execute email programs across third-party platforms




Manage API-driven syncs and manual data exchanges

Required Skills
3+ years Marketo platform experience (or equivalent marketing automation)
Proficiency in segmentation, lead scoring, and workflow design
Robust Excel/SQL for data validation
Campaign management and QA mindset

Nice-to-Have
Marketo Certified Expert (MCE)
Experience with Salesforce/CRM integration
HTML email literacy
Event management platform experience

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Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Lead Engineer Bengaluru
🏢 Brillio
📍 Bengaluru