Key Responsibilities
Referral Network Development
Identify, onboard, and maintain relationships with referring physicians (GPs, consultants, super-specialists).
Map territories and create a structured doctor coverage plan.
Expand referral base across clinics, polyclinics, and smaller hospitals.
Maintain regular visit schedules and engagement touchpoints.
Relationship Management
Build long-term trust with referring doctors.
Address concerns related to patient feedback, billing, clinical coordination.
Facilitate smooth communication between referring doctors and in-house consultants.
Business Growth & Revenue Targets
Drive specialty-wise referral targets (Cardiology, Oncology, Orthopedics, etc.).
Track referral conversion rates and patient volumes.
Coordinate with admission, IP/OP teams to ensure seamless patient experience.
Analyze referral data and identify growth prospects.
Internal Coordination
Work closely with hospital consultants to strengthen referral pathways.
Align with marketing team for campaigns targeting referring doctors.
Share market intelligence and competitor activity insights.
Reporting & Performance Monitoring
Maintain CRM or referral tracking systems.
Prepare weekly/monthly referral performance reports.
Monitor ROI on doctor engagement activities.
📌 Drt Lead Marketing Chennai
🏢 Vasantha Subaramanian Hospitals
📍 Chennai
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