VS Hospitals req Marketing & Branding Manager

Roles & Responsibilities

1 Brand Strategy & Positioning
Develop and implement brand strategy aligned with business goals.
Define brand positioning, value proposition, and messaging framework.
Ensure consistency of brand identity across all channels and touchpoints.
Conduct market research and competitor analysis to refine brand direction.

2 Marketing Planning & Execution
Create annual and quarterly marketing plans.
Design and execute integrated marketing campaigns (digital, print, social, events, PR).
Oversee product/service launches and promotional activities.
Manage advertising strategies and media planning.

3 Digital Marketing Oversight
Supervise website content, SEO, and digital performance.
Lead social media strategy and online engagement initiatives.
Monitor analytics and optimize campaigns for ROI.
Oversee email marketing and lead generation strategies.

4 Creative & Content Management
Approve creative materials including brochures, ads, videos, and presentations.
Guide graphic designers and content teams on brand alignment.
Ensure visual identity consistency (logos, typography, color standards).




Review and improve final layouts and marketing materials.

5 Team Leadership & Coordination
Lead and mentor marketing and design teams.
Coordinate with sales, product, operations, and external agencies.
Manage vendors such as printers, event organizers, and digital agencies.
Ensure cross-department communication for campaign success.

6 Budget & Performance Management
Prepare and manage marketing budgets.
Track KPIs such as brand awareness, engagement, conversion rates, and ROI.
Analyze campaign performance and prepare reports for management.
Identify areas for improvement and strategic growth.

7 Corporate Communication & PR
Manage public relations and brand reputation.
Oversee press releases, media interactions, and corporate communications.
Handle crisis communication when required.

8 Event & Program Management
Plan and execute in-house and external promotional events.
Coordinate brand presence at exhibitions, conferences, and seminars.
Oversee video shoots, promotional presentations, and brand showcases.

Only Female can apply

📌 Manager Branding Chennai
🏢 Vasantha Subaramanian Hospitals
📍 Chennai