Digital Marketing Manager – Performance & Growth

Location: Wakad, Pune

Experience: 2–5 years

Employment Type: Full time

Job Description

We are looking for a hands-on Digital Marketing Manager to independently manage the complete digital marketing and online growth of our Hair, Skin & Aesthetic Clinic.

The candidate will be responsible for digital marketing from A to Z, including paid advertising, SEO, website, social media, content, creatives, lead generation and analytics.

Key Responsibilities
Plan, create and manage Meta Ads (Facebook & Instagram) and Google Ads.
Generate and optimize high-quality leads for clinic services and track CPL, bookings and ROI.
Manage SEO, Local SEO and Google Business Profile to improve Google/Maps visibility.
Manage and update the clinic website, landing pages, service pages and basic WordPress requirements.
Handle Instagram, Facebook, LinkedIn and YouTube content and social media activities.
Create posts, reels, stories, advertisements, banners and promotional creatives using Canva or similar tools.
Edit Reels and short-form videos and develop engaging content ideas.




Conduct keyword and competitor research and identify new digital marketing opportunities.
Manage Google Analytics, Search Console and other marketing analytics/tracking tools.
Prepare regular performance reports covering leads, ad spend, CPL, bookings, conversion and ROI.
Develop and execute monthly digital marketing strategies and continuously test new ideas.

Requirements
2–5 years of hands-on digital marketing experience.
Robust experience in Meta Ads, Google Ads, SEO and Lead Generation.
Knowledge of Google Business Profile, Local SEO and WordPress.
Valuable skills in content creation, Canva and video/Reel editing.
Analytical mindset with a focus on leads, conversions and ROI.
Ability to work independently and take complete ownership of digital marketing.

Healthcare / Aesthetic / Dermatology / Hair & Skin / Beauty / Wellness industry experience will be an added advantage.

Significant: This is a hands-on role. We are looking for someone who can plan, execute, manage and optimize digital marketing independently, rather than only coordinate with agencies or freelancers.

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