Lead - Offline Channel Marketing & Sourcing
Location:
Bangalore |
Extensive Field Travel
Role Overview
We are looking for a high-ownership, target-driven
Offline Channel Marketing & Sourcing Lead
to build and scale
Make My Bath's offline lead generation engine
through strategic partnerships, on-ground activations, exhibitions, society marketing, and local tie-ups. The role will be pivotal in driving
30L+ monthly sales contribution
by building a strong offline ecosystem that consistently generates high-quality, conversion-ready leads. This is
not a closing role . Success will be measured by
lead quality, sourcing productivity ,
partner network strength, offline activation performance, and funnel predictability .
Key Responsibilities
1. Channel Partner Acquisition & Management Build, onboard and scale a strong network of
real estate brokers, channel partners ,
home loan agents, architects, contractors, builders and other relevant ecosystem partners . Identify and develop strategic partnerships that can generate a consistent flow of qualified leads. Own the complete partner lifecycle:
identification
→
onboarding
→
activation engagement
→ →
retention
→
performance tracking . Develop long-term, mutually beneficial relationships with key partners and local influencers within the real estate and home improvement ecosystem. Track partner-wise productivity and continuously optimize the partner portfolio.
2. Society Activation & Community Marketing Plan, manage and execute society activations
across high-potential residential communities. ← • Identify and prioritize societies based on
catchment potential, household profile ,
possession timelines and revenue opportunity . Build relationships with
committees ,
facility managers, resident associations and community influencers
to secure activation opportunities. • Develop innovative on-ground concepts such as
bathroom consultations ,
design camps, resident offers, kiosks, demos and referral programs . Own the complete activation cycle including
planning, permissions, vendor coordination, execution ,
lead capture and post-activation lead tracking . • Measure ROI of each activation and scale high-performing formats.
3. Revenue Ownership Drive a monthly lead pipeline contributing towards




₹30L+ in sales . Build and execute monthly sourcing plans across
Channel Partners, Society Activations, Exhibitions, Events, Local Tie-ups and other offline initiatives . Ensure all sourced leads meet defined quality and target audience parameters. Work closely with the sales team to improve
Lead →
Meeting
→
Site Visit
→
Sale
conversion. Identify gaps across the funnel and take corrective actions to improve sourcing efficiency and revenue contribution.
4. Data-Driven Planning & Forecasting Analyze key funnel metrics including
lead volume ,
source-wise conversion, partner productivity, cost per lead ,
lead-to-meeting conversion and revenue contribution . Build weekly and monthly sourcing plans aligned with business targets. Maintain clear visibility of
source-wise pipeline, partner productivity and activation ROI. • Use data to identify high-performing geographies, partners, societies and events. Proactively identify gaps and course-correct sourcing strategies.
5. Market Expansion & Innovation Identify new offline sourcing avenues beyond traditional channel partnerships. Continuously experiment with
new partnerships ,
micro-marketing initiatives, society programs ,
exhibitions, local events and community-led acquisition models . Stay deeply connected with the local
real estate ,
home improvement and residential ecosystem . Identify emerging customer acquisition opportunities and develop scalable playbooks for new markets.
6. Field Execution Excellence Maintain a strong field presence through
partner meetings, society visits ,
site visits ,
exhibitions, events and activations . Build strong relationships with local stakeholders and create a strong offline presence for
Make My Bath. Coordinate with internal teams, vendors, agencies and sales teams to ensure seamless execution of offline initiatives.



Take complete ownership of on-ground execution and ensure initiatives are delivered within timelines and budgets.
What We're Looking For
Experience:
Minimum 2+ years in channel sales, offline marketing, sourcing, partnerships or business development, preferably within
interior design ,
real estate ,
home improvement or allied industries . Proven track record of generating significant pipeline through
partnerships and offline initiatives . Experience managing
society activations, exhibitions, events or local marketing initiatives
will be strongly preferred. Solid existing network with
brokers, builders ,
architects ,
contractors ,
societies or other real estate/home ecosystem stakeholders
is an advantage. Demonstrated ability to manage targets, budgets, partners and multiple on-ground initiatives simultaneously.
Core Skills & Traits
Strong
sourcing and business development mindset
with excellent relationship-building skills.
Highly
data-driven , with the ability to translate insights into actionable sourcing plans. Strong ownership and accountability for revenue and lead-generation targets. Creative thinker with a bias towards
experimentation and building new acquisition channels .
Strong event, activation and field execution capabilities. Excellent stakeholder management, negotiation and influencing skills. Strong communication and presentation skills. Comfortable working in
a fast-paced, field-heavy environment . Willingness to travel extensively across the city and, where required, across markets.
What Success Looks Like First 6 Months Built a strong and active
offline partner ecosystem
for Make My Bath. Consistently delivering ₹ 30L+ monthly sales contribution
through offline sourcing. Established predictable sourcing funnels across
CPs, societies, exhibitions, events and strategic tie-ups . Successfully executed and scaled
society activation programs
across high-potential communities. Established strategic local tie-ups that generate incremental qualified leads. Piloted and scaled at least
1-2 new offline sourcing channels . Created clear source-wise visibility on
leads ,
conversion, CAC and revenue contribution . Built a scalable offline acquisition model that can be replicated across new markets/Regions.

📌 Lead - Offline Channel Marketing & Sourcing (India)
🏢 Design Cafe
📍 India