Job Description – Junior Executive (Meta Advertising) Job Title:
Junior Executive Experience: 6 months -1 year Department:
Digital Media / Performance Marketing
Role Overview We are looking for a motivated and detail-oriented
Junior Executive – Meta Advertising
with 1–2 years of hands-on experience in Meta Ads Manager. The ideal candidate should have experience managing and executing
branding campaigns
across Meta platforms, including Facebook and Instagram. The candidate will be responsible for campaign setup, monitoring, optimization, reporting, and ensuring smooth campaign delivery while working closely with internal teams and stakeholders.
Key Responsibilities ● Set up and manage branding campaigns through
Meta Ads Manager . ● Handle end-to-end campaign setup, including campaign, ad set, and ad creation. ● Monitor campaign performance and delivery on a regular basis. ● Optimize campaigns based on campaign objectives and performance metrics. ● Ensure campaigns are launched accurately as per approved media plans and timelines. ● Monitor budgets, pacing, impressions, reach, frequency, CPM, video views, and other relevant KPIs. ● Prepare daily, weekly, and monthly campaign performance reports. ● Analyze campaign performance and share insights and optimization recommendations. ● Perform campaign QA before and after campaign activation. ● Coordinate with internal teams for creatives, campaign requirements, and troubleshooting.



● Ensure accurate audience targeting, placements, budgets, schedules, and tracking parameters. ● Identify delivery issues and take proactive steps to resolve them. ● Maintain campaign documentation and reporting trackers.
Required Skills & Qualifications ● 1–2 years of hands-on experience in
Meta Ads Manager . ● Experience managing
branding and awareness campaigns
on Facebook and Instagram. ● Good understanding of campaign objectives such as
Awareness, Reach, Engagement, Video Views, Traffic, and Messaging . ● Strong knowledge of campaign setup, monitoring, reporting, and optimization. ● Understanding of key branding metrics such as
Reach, Impressions, Frequency, CPM, Video Views, Thru Play, and Engagement Rate . ● Knowledge of Meta audience targeting, Custom Audiences, and Lookalike Audiences. ● Good understanding of Meta ad formats and placements. ● Experience preparing reports using
Excel or Google Sheets . ● Ability to analyze campaign performance and provide actionable insights. ● Strong attention to detail and campaign QA skills. ● Valuable communication and coordination skills. ● Ability to manage multiple campaigns and work within defined timelines.
Desired Candidate Profile The ideal candidate should be
proactive, analytical, detail-oriented, and eager to learn . They should have a strong understanding of Meta advertising fundamentals.

📌 Meta ads Executive (India)
🏢 Grapes Worldwide
📍 India