Locations: Bengaluru (BLR), Hyderabad (HYD), Kochi, Delhi, Mumbai

Role Overview

The Area Sales Manager (ASM) will be responsible for driving sales growth, distribution expansion, and team performance across the assigned territory. The role requires strong execution capability across Pet

Specialty Stores, Veterinary channels, and General Trade, along with the ability to build and manage high-performing frontline sales teams.

Key Responsibilities

1. Sales & Business Development

Deliver sales value and volume targets assigned for the area/zone

Drive primary and secondary sales across all key channels

Identify, onboard, and develop new distributors and retail partners

Expand market reach across:

o General Trade (GT)

o Pet Specialty Stores (SPTs)

o Veterinary (Vet) channels

Ensure effective execution of distribution, visibility, and availability across the territory

1. Team & Stakeholder Management

Manage, guide, and motivate a team of frontline sales representatives

Set explicit performance expectations and monitor individual and team KPIs

Provide on-ground coaching, regular feedback, and performance reviews

Maintain strong, professional relationships with:

o Distributors





o Retailers

o Veterinary partners

o Internal stakeholders

1. Market Intelligence AND Insights (Good to Have)

Track competitor activity, pricing, promotions, and channel strategies

Develop a working understanding of the pet food industry landscape

Gather and share insights on:

o Customer buying behavior

o Channel-level performance

o Market and consumer trends

Use market feedback to support sales planning and execution

Role Requirements & Experience

Experience AND Background

Minimum 5 years of experience in sales in the FMCG / Consumer Goods / Pet Food industry

Prior exposure to pet care or pet food is a strong advantage

Proven track record of building and expanding products in new or developing markets

Demonstrated experience in managing and scaling frontline sales teams

Functional AND Technical Skills

Strong understanding of sales planning, execution, and distribution management

Ability to drive primary and secondary sales performance

Experience working with distributors and multi-channel sales ecosystem

📌 Area Sales Manager- Pet Food/ Fmcg (Hyderabad)
🏢 Client of Talent Leads HR Solutions
📍 Hyderabad