Job Description

WE ARE HIRING | GENERAL MANAGER – EAST ZONE

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Location: East India

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Function: Sales & Business Development

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Industry: Apparel | Rainwear | Winterwear | Outerwear

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CTC: Up to ₹40–45 LPA

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Reporting To: Business Head / Director

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We are looking for an experienced General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region.

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Key Responsibilities

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- Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories.

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- Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets.

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- Manage and expand distributor, dealer, MBO, retail and institutional networks.

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- Own revenue, sales targets, profitability, collections and channel productivity.

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- Lead and mentor the regional sales team and field force.

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- Identify current markets and appoint strategic channel partners.

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- Develop seasonal sales plans aligned with monsoon and winter demand cycles.

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- Track competition, pricing, schemes, product trends and market intelligence.

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- Ensure effective primary & secondary sales,



stock rotation and distributor productivity.

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- Work closely with Product, Marketing, Supply Chain and Production teams.

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- Conduct regular market visits and drive territory-wise growth plans.

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Candidate Profile

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- Graduate / MBA in Sales & Marketing preferred.

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- 15+ years of experience in Sales & Business Development.

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- Strong experience in East India markets with an established distributor/dealer/retail network.

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- Candidates from Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred.

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- Proven experience managing large sales teams and zonal/regional businesses.

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- Strong understanding of General Trade, MBO, Distributor & Retail channels.

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- Excellent commercial acumen with knowledge of margins, schemes, collections and profitability.

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- Willingness to travel extensively across the East Zone.

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Interested candidates can share their updated CV at:

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Akshay Solanki

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[email protected]

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Unison International

📌 General Manager (Kolkata)
🏢 UNISON INTERNATIONAL CONSULTING ( The Recruitment
📍 Kolkata