Company Description Plus Innovations is a cloud-based innovation platform that helps teams collaborate, share ideas, manage innovation projects, and automate workflows and business processes. The company fosters a vibrant community where innovators work together to create sustainable and progressive solutions that drive positive global change. With a vision of enabling seamless collaboration and impactful innovation for all, Plus Innovations aims to empower 1 billion people to realize their potential. The platform is ISO 27001 certified and recognized by DPIIT under the Startup India initiative, underscoring its commitment to data security, credibility, and national relevance. Potential team members join a mission-driven organization focused on transforming ideas into meaningful societal impact.
Role Description The Alliances Marketing Manager is a full-time, hybrid role based in the Pune Division, with flexibility for some work-from-home days. This role is responsible for developing and executing alliance-focused marketing plans that strengthen partnerships, drive joint campaigns, and increase market visibility for Plus Innovations and its ecosystem partners. The Alliances Marketing Manager will coordinate multi-channel marketing initiatives, including digital, events, and partner co-marketing activities, while ensuring consistent messaging and measurable outcomes.



Daily responsibilities include collaborating with alliance partners and internal teams, creating marketing assets, tracking campaign performance, and optimizing strategies based on data and partner feedback. The role also involves supporting strategic go-to-market initiatives, maintaining partner marketing calendars, and reporting on the impact of alliance marketing programs.
Qualifications

- Candidates should possess skills in Market Planning and Marketing Strategy to design effective alliance and go-to-market campaigns.
- Candidates should possess skills in Alliance Marketing to manage partner relationships, co-branded initiatives, and joint value propositions.
- Candidates should possess skills in Multi-Channel Marketing and Marketing to execute integrated campaigns across digital, social, events, and other channels.
- Experience in B2B SaaS or cloud-based platforms, especially in innovation or collaboration tools, is beneficial.
- Solid analytical skills, with the ability to interpret campaign metrics and optimize performance.
- Excellent written and verbal communication skills, with the ability to work cross-functionally and with external partners.
- Demonstrated ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field; relevant professional certifications are an advantage.

📌 Alliances Marketing Manager (Pune)
🏢 Plus Innovations
📍 Pune