About the Opportunity
A fast-scaling D2C skincare brand builder operating across India, we’re engineering the next generation of beauty brands through data-led storytelling, consumer obsessions, and omni-channel growth systems. We’re not just launching products—we’re architecting category-defining brand identities, building cult communities, and scaling direct-to-consumer flywheels that convert curiosity into loyalty.

Role & Responsibilities

- Lead end-to-end brand strategy—from positioning and voice to campaign architecture—for high-growth skincare D2C brands.
- Translate consumer insights (from social listening, purchase data, and surveys) into compelling brand narratives and product-led marketing hooks.
- Own the brand’s competitive differentiation: build market maps, identify whitespace, and design category disruption playbooks.
- Partner with growth, performance marketing, and product teams to align brand messaging with conversion levers and retention engines.
- Develop visual, verbal,



and experiential identity systems that scale across digital, social, and physical touchpoints.
- Track, report, and optimize brand health metrics—awareness, sentiment, share of voice, NPS, and brand lift—using tools like Brandwatch, Google Trends, and SurveyMonkey.

Skills & Qualifications

- Must-Have
- Brand Positioning
- Consumer Insights
- Skincare Category Knowledge
- D2C Marketing
- Brand Messaging
- Brandwatch
- Google Trends
- SurveyMonkey
- Preferred
- Beauty Startup Experience
- Instagram & TikTok Creative Strategy
- Omni-channel Brand Building

Perks & Culture Highlights

- Work with the fastest-growing D2C beauty brands in India—launch, iterate, and scale real brands with real impact.
- Autonomy + ownership: you own the brand narrative, and we back you with data, designers, and growth engineers.
- Performance-first culture: your ideas move the needle, and you’re rewarded for impact—not tenure.

📌 Skincare Brand Strategist (FROMC INDUSTRY) (Noida)
🏢 CAREERBLOC ~
📍 Noida