Job Description Sales Executive
Position: Sales Executive : B2B Industrial Sales
Department: Sales & Business Development
Experience: 2 to 5 Years
Employment Type: Full-Time
Industry: Industrial / Manufacturing / Engineering Products
Location: Virar, Mumbai
Reporting To: Sales Manager / Business Head
About the Role
We are looking for a motivated and result-oriented Sales Executive with 2 to 5 years of experience in B2B industrial sales. The candidate will be responsible for generating new business, developing relationships with industrial customers, conducting client visits, managing enquiries and quotations, and achieving sales targets.
The ideal candidate should have strong communication and negotiation skills, a proactive approach to customer acquisition, and the ability to understand and sell technical/industrial products.
Key Responsibilities
1. Lead Generation & Business Development

- Identify and generate recent B2B leads through market research, online platforms, references, databases, and industry networks.
- Identify potential customers across manufacturing and industrial sectors.
- Develop and maintain a healthy sales pipeline.
- Cold calling, email marketing, LinkedIn prospecting, and other lead-generation activities.
- Convert qualified leads into business opportunities.

2. New Customer Acquisition

- Identify new customers and develop long-term business relationships.
- Understand customer requirements and propose suitable products/solutions.
- Conduct product presentations and demonstrations when required.
- Follow up consistently with prospective customers until closure.
- Expand business opportunities within existing and new accounts.

3. Client Visits & Relationship Management

- Regularly visit customers, prospects, factories, offices, and project sites.
- Understand customer requirements, technical specifications, and purchasing processes.
- Maintain strong relationships with purchase, engineering, maintenance, production, quality, and management teams.




- Collect customer feedback and coordinate internally for appropriate solutions.

4. Enquiry, Quotation & Order Management

- Receive and understand customer enquiries and requirements.
- Coordinate with the technical/production team to prepare accurate quotations.
- Submit quotations and commercial proposals within agreed timelines.
- Follow up on quotations and negotiate commercially with customers.
- Track orders from enquiry to final delivery.
- Coordinate with internal teams to ensure smooth order execution.
- Maintain accurate records of enquiries, quotations, orders, and customer communication.

5. Sales Target Achievement

- Achieve monthly, quarterly, and annual sales targets.
- Maintain regular sales reporting and pipeline updates.
- Monitor pending quotations and identify opportunities for conversion.
- Develop strategies to improve customer conversion and repeat business.

6. Market Development

- Identify new industries, applications, and market opportunities.
- Monitor competitor activities, pricing, products, and market trends.
- Provide market intelligence and customer feedback to management.
- Explore opportunities for introducing existing products into new applications.

Required Skills

- 2 to 5 years of experience in B2B Industrial / Technical Sales.
- Experience in selling industrial, engineering, manufacturing, or technical products will be preferred.
- Strong communication and interpersonal skills.
- Good negotiation and convincing abilities.
- Strong follow-up and customer relationship management skills.
- Ability to understand technical requirements and communicate them effectively.
- Good presentation and quotation-handling skills.




- Target-oriented and self-motivated approach.
- Willingness to travel for customer visits.
- Basic knowledge of MS Excel, Word, email, and CRM systems.

Preferred Candidate Profile
The candidate should be:

- Proactive: Takes initiative to generate new business.
- Result-oriented: Focused on achieving sales and revenue targets.
- Customer-focused: Understands customer requirements and provides appropriate solutions.
- Good communicator: Comfortable communicating with purchase, engineering, management, and other decision-makers.
- Solid in follow-ups: Persistent in converting enquiries and quotations into orders.
- Adaptable: Willing to learn technical products and industrial applications.
- Professional: Maintains a positive and professional relationship with customers.

Key Performance Indicators (KPIs)
Performance will be evaluated based on:

- Number of qualified leads generated.
- New customers acquired.
- Customer visits conducted.
- Enquiries generated.
- Quotations submitted.
- Quotation-to-order conversion rate.
- Monthly/quarterly sales achieved.
- New revenue generated.
- Repeat orders from existing customers.
- Collection/follow-up of outstanding payments where applicable.
- Customer relationship and retention.

Qualification
Minimum Qualification: Graduate / Diploma in any relevant field.
Preferred: Bachelor Degree in Any Field
Compensation
Salary: As Per Industry Standard
Incentives: Performance-based sales incentives applicable as per company policy.
What We Offer

- Fixed salary + performance-based incentives.
- Opportunity to work with industrial and B2B customers.
- Growth opportunities within the sales and business development team.
- Exposure to multiple industrial sectors and applications.
- Performance-driven work environment.

Ideal Candidate: A confident, energetic, and target-oriented sales professional who enjoys meeting customers, developing new business, and converting opportunities into long-term industrial accounts.

📌 Sales Executive (Mumbai)
🏢 Omkar Pandurang Sawant
📍 Mumbai