Experience: 3-6 Years
Location: Mumbai
Function: Marketing / Marcom
Employment Type: Full-time

About Flipspaces

Flipspaces is a design-tech company transforming the way commercial spaces are designed and built. With a combination of technology, design, project execution and AI-powered solutions, we create end-to-end workplace and commercial interiors across multiple markets and asset classes.

About the Role

We are looking for a Social Media Lead & Content Creator who can own both the strategy and execution of our social media presence.

This is not a scheduling or posting role. You will define the content narrative, identify stories across our projects and people, and turn them into engaging content across LinkedIn, Instagram and YouTube.

From site visits and project walkthroughs to visual case studies, events, leadership content and behind-the-scenes stories, you will be responsible for taking an idea from concept to creation to publishing.

Key Responsibilities

- Own the social media content strategy and quarterly content narrative across LinkedIn, Instagram and YouTube.
- Develop visual case studies from completed projects, showcasing the brief, challenges, design solution, execution and outcome.
- Create and manage day-to-day content including reels, carousels, static posts, stories, polls and short-form videos.
- Plan, shoot and edit content including site films, project walkthroughs, before-and-after videos, leadership content and behind-the-scenes stories.
- Cover industry events, launches, awards and internal events end-to-end from pre-event planning to live content and post-event recaps.
- Write compelling hooks, captions, scripts, headlines and on-screen copy.
- Develop content for senior leadership and employee advocacy, ensuring it reflects their individual voice.
- Use AI tools for ideation, scripting, generative visuals, editing, versioning, subtitles and content localisation.
- Build repeatable content formats, series and templates to create a scalable social media content engine.
- Track weekly performance metrics including reach, engagement,



retention, saves, shares, follower quality and inbound leads, and optimise content based on insights.
- Collaborate closely with the AI Creative Intern and Content Writer to develop and execute content ideas.
- Work closely with design, projects, marketing and leadership teams to identify stories worth telling.

What We're Looking For

- 3-6 years of experience in social media, content creation, digital marketing, brand marketing or a similar role.
- Experience managing social media for a brand, agency, startup or personal creator account.
- Strong portfolio of work across LinkedIn, Instagram and/or YouTube.
- Strong understanding of brand storytelling, content strategy and narrative development.
- Hands-on experience with Canva and AI-powered content creation tools.
- Strong short-form video creation and basic editing skills.
- Ability to independently conceptualise, shoot, edit and publish content.
- Strong copywriting skills with the ability to write engaging hooks, captions and scripts.
- Comfortable visiting project sites, interacting with project teams and identifying content opportunities.
- Ability to create structured visual case studies, rather than simply showcasing project photographs.
- Strong understanding of social media trends, formats and audience behaviour.
- Data-driven approach with the ability to analyse performance and improve content based on insights.

Valuable to Have

- B2B social media or content marketing experience.
- Experience in real estate, architecture, interiors, design, construction or other technical industries.
- On-camera confidence.
- Working knowledge of paid social media.
- Experience with leadership/executive social media or employee advocacy.
- Experience using generative AI tools for content creation.

Why This Role?

You will have the opportunity to build the social narrative for a fast-growing design-tech company and turn real projects, people, technology and business stories into content that people want to watch, read and share.

How to Apply

Interested candidates can apply through Naukri or share their cv and portfolio @[email protected]

📌 Social Media Lead & Content Creator (Mumbai)
🏢 Flipspaces
📍 Mumbai