JOB DESCRIPTION
Senior Channel Partner / Senior Manager Channel Partner Relations
Department: Channel Partner Relations

About the Role
We are looking for an experienced and result-oriented Senior Channel Partner with 10+ years of experience in the Real Estate industry to lead and strengthen the companys Channel Partner (CP) ecosystem.
The role will be responsible for building and expanding the Channel Partner network, driving business through CPs, managing strategic relationships, ensuring CP activation and retention, handling brokerage and commercial coordination, and identifying new business opportunities across projects and micro-markets.
The ideal candidate should have strong real estate market knowledge, an established CP network, excellent negotiation and relationship-management skills, and the ability to lead a team and deliver business targets.

Key Responsibilities

1. Channel Partner Network Development

- Develop and expand the company's Channel Partner network across key locations and micro-markets.
- Identify, onboard and activate new Channel Partners.
- Build a solid pipeline of productive and high-performing CPs.
- Maintain accurate and updated Channel Partner database and profiling.
- Map CP potential based on geography, business volume and specialization.

2. Channel Partner Relationship Management

- Build and maintain strong relationships with key and high-performing Channel Partners.
- Conduct regular CP meetings, visits and business reviews.
- Act as the primary escalation point for CP-related concerns.
- Ensure timely communication of new projects, launches, inventory, pricing, offers and schemes.
- Drive partner satisfaction, engagement and long-term retention.

3. Business Generation & Revenue





- Drive monthly and annual booking targets through the Channel Partner network.
- Generate qualified leads and site visits through CPs.
- Improve CP contribution to overall project sales.
- Monitor CP-wise business performance, conversion and revenue contribution.
- Develop strategies to increase CP-generated business and revenue year-on-year.

4. Brokerage & Commercial Management

- Coordinate brokerage percentage finalization and commercial negotiations.
- Ensure accurate brokerage calculations and timely payout processing.
- Handle brokerage-related queries and disputes.
- Communicate brokerage schemes, revisions and commercial policies to Channel Partners.
- Maintain accurate brokerage and payout trackers.

5. Project Marketing & CP Activation

- Ensure strong CP participation during project launches and promotional activities.
- Coordinate CP meets, site visits, campaigns and project awareness activities.
- Work closely with the Marketing and Sales teams for project-wise CP activation.
- Ensure updated inventory, pricing and project information reaches CPs on time.
- Identify opportunities to improve project visibility within the CP network.

6. Market Research & Business Intelligence

- Conduct real estate market research across existing and upcoming micro-markets.
- Prepare market feasibility and competitor analysis reports.
- Track competitor pricing, brokerage structures and CP strategies.




- Analyze CP penetration and potential across project catchment areas.
- Provide actionable market intelligence and strategic recommendations to management.

7. CP Profiling, Analytics & Performance Management

- Maintain comprehensive CP profiling and performance databases.
- Categorize CPs based on business volume, geography, specialization and performance.
- Prepare monthly CP performance rankings.
- Identify high-potential, dormant and underperforming CPs.
- Develop targeted activation and engagement strategies based on analytics.

8. CP Loyalty, Events & Retention

- Plan and execute regular CP engagement and networking activities.
- Organize CP meets, recognition programs and annual awards.
- Develop loyalty and retention initiatives for top-performing partners.
- Maintain CP engagement calendars, including important occasions and relationship-building activities.
- Track participation and ROI of CP engagement initiatives.

9. Team Leadership & Development

- Lead, guide and monitor the Channel Partner Relations team.
- Set team targets and monitor KPI achievement.
- Conduct regular performance review meetings.
- Coach team members on CP acquisition, relationship management and business generation.
- Identify training and development requirements.
- Ensure timely reporting, productivity and task closure.

10. MIS, Reporting & Management Coordination

- Prepare and review weekly and monthly Channel Partner MIS.
- Maintain CP performance and business dashboards.
- Monitor project-wise business generation and brokerage payouts.
- Provide business forecasts and performance insights to management.
- Present periodic strategic reviews and recommendations to senior management.

📌 Channel Partner (Indore)
🏢 Dreams to Realty
📍 Indore