#### Job Description Digital Marketing Manager (DMM)

### Key Responsibilities

* Manage **Social Media** platforms LinkedIn, Instagram & Facebook, including content planning, posting, engagement and growth.

* Manage and optimize **Google Business Profiles (GMB)** for all locations and improve local SEO/Google Maps visibility.

* Conduct **SEO & Keyword Research** and implement on-page SEO, meta tags, headings, URLs, internal linking and image optimization.

* Manage **Website SEO**, landing pages, website content and basic WordPress/CMS updates.

* Drive **qualified lead generation** through SEO, GMB, Meta, Google Ads, LinkedIn and other digital channels.

* Manage and optimize **website enquiry forms**, WhatsApp/Call CTAs and lead-capture mechanisms.

* Work on **CRO (Conversion Rate Optimization)** to improve website enquiries and conversion rates.

* Manage **Meta Ads** including lead-generation campaigns, audience targeting, retargeting and performance optimization.

* Handle basic **Google Ads** activities including search campaigns, keywords, negative keywords, ad copies and conversion tracking.

* Monitor **Google Analytics & Search Console** for traffic, rankings, conversions, indexing and search performance.





* Implement and monitor **digital tracking** including Meta Pixel, UTM parameters, form tracking and lead-source tracking.

* Prepare **weekly/monthly MIS reports** covering traffic, rankings, GMB, social media, leads, CPL, campaigns and conversions.

* Coordinate with the **website developer/design/content team** for technical changes, creatives and website improvements.

### Required Skills

* Digital Marketing & Lead Generation

* SEO, Local SEO & Keyword Research

* Google Business Profile (GMB)

* Social Media Marketing

* Meta Business Suite & Meta Ads

* Google Ads Basic to Intermediate

* Google Analytics & Search Console

* Website SEO & WordPress/CMS

* Landing Page & Conversion Optimization

* Basic understanding of HTML, tracking pixels, forms and conversion tracking

* Positive communication and content-writing skills

* Strong analytical and reporting skills

###Key KPIs

Organic website traffic

Keyword ranking improvement

GMB/Google Maps visibility

Website enquiries

Qualified leads generated

Cost per Lead (CPL)

Social media growth & engagement

Website conversion rate

Digital brand visibility

Overall lead-generation performance

📌 Walk-in || Digital Marketing Manager (Jaipur)
🏢 On Point Express
📍 Jaipur