About Us

Straive (formerly SPi Global) is a global leader in AI-driven value creation, business transformation, and Global Capability Center (GCC) delivery empowering private-equity portfolio companies, mid-market firms, and enterprises with scalable, technology-enabled execution. We operationalize Data Analytics and AI for global enterprises, working with several Fortune 500 companies.

We serve clients across industries, including Banking, Financial and Information Services, Retail,

Media and Technology, EdTech, Science and Research, Logistics and Supply Chain, and Pharma & Life Sciences. Our strategically placed team of 20,000+ employees operates in nine countries: the Philippines, India, the United States, Nicaragua, Vietnam, the United Kingdom, Singapore, South Africa, and Canada.

Job Description

About the Role

We are seeking a highly analytical, strategic, and communicative Senior Data Scientist / Data Analyst with 4 to 8 years of experience to drive our customer and marketing data strategy.

In this role, you will be the architect behind our understanding of the customer journey, working with complex omnichannel datasets to build unified identities and actionable data products.

The ideal candidate possesses deep expertise in customer-centric data science, particularly in Single Customer View (SCV) development, and comes with a background in the Retail or Media & Entertainment industries. Beyond technical expertise, we highly value critical thinkers who can seamlessly translate complex data integrations into compelling narratives for business stakeholders.

Key Responsibilities

- Single Customer View & Unified Identity: Lead the development and continuous enhancement of our Single Customer View (SCV), resolving identities across multiple touchpoints to create a holistic view of the customer.





• Data Transformation & Product Development: Develop robust data transformation logic specifically tailored for marketing segmentation and the creation of derived customer attributes. Integrate and combine multiple data sources to engineer scalable, derived data products.

- Omnichannel Marketing Analytics: Analyze complex omnichannel datasets (CRM, web analytics, consent data) to optimize marketing spend, attribute ROI, and measure campaign performance.
- Strategic Insights & Critical Thinking: Act as a strategic partner to the marketing and leadership teams. Proactively identify trends, anomalies, and opportunities within the data to drive marketing strategy.
- Data Storytelling: Communicate complex analytical findings, models, and data logic in a clear, concise, and persuasive manner to non-technical stakeholders.
- Cross-Functional Collaboration: Work closely with data engineering, marketing, and product teams to ensure data integrity, respect consent data frameworks, and align analytics projects with broader business goals.

Qualifications Must-Haves (Essential Experience)

• Core Experience: 48 years of experience in Data Science or Analytics, with a solid focus on utilizing diverse marketing data (e.g., CRM, web analytics, consent frameworks).

• Data Integration & SCV: Proven track record of integrating complex, omnichannel data sources to develop reliable derived data products, including Single Customer View (SCV) and unified identity solutions.

• Advanced Segmentation Logic: Deep hands-on experience building data transformation logic to power complex customer segmentation, derived attributes, and CRM analytics.

• Critical Thinking & Communication: Exceptional problem-solving abilities and communication skills, with a demonstrated capability to translate highly technical data integrations into strategic insights for leadership.

📌 Senior Data Scientist (Retail) (Bengaluru)
🏢 Straive
📍 Bengaluru