Job Description: Marketing Manager

Key Responsibilities

1. Marketing Strategy & Planning

- Develop a robust, annual marketing plan for the assigned brand(s), segmented by city, channel, and activity type, with clear quarterly milestones.
- Ensure the plan is commercially grounded, aligned with the brand's business rhythm, and structured for measurable outcomes.
- Drive planning and execution across all marketing verticals including:
- Media Planning & Buying
- Digital Marketing (performance, social, content)
- Public Relations (PR)
- Events & Activations
- Customer Relationship Management (CRM)

2. Business Acumen & Competitive Intelligence

- Develop a thorough understanding of the brand's business levers, including pricing strategy, promotional calendars, and discount frameworks.
- Continuously monitor and analyse competitor marketing activities, events, and campaigns to derive actionable insights.
- Align marketing objectives with overall business goals, ensuring marketing investments translate into measurable commercial outcomes.

3. Partnership & Affiliate Network Development

- Identify, establish, and manage a relevant affiliate and partnership network to amplify the brand's marketing reach.
- Build mutually valuable relationships with media partners, influencers, brand collaborators, and co-marketing opportunities.
- Evaluate and optimise partnerships on an ongoing basis to ensure alignment with brand positioning.

4. Budget Management

- Own and manage the marketing budget for assigned brand(s)



with discipline and foresight.
- Ensure optimal allocation of resources across activities to maximise ROI.
- Maintain detailed budget trackers and provide regular financial reporting to senior stakeholders.

5. Negotiation & Vendor Management

- Lead negotiations with media agencies, event partners, vendors, and other third parties on behalf of the brand.
- Develop a strong understanding of cost structures both internal and external to negotiate effectively and protect brand interests.

Qualifications & Experience

- Education: MBA or Post-Graduate Diploma in Marketing from a reputed institution / premier B school (preferred).
- Experience: 7–8 years of relevant experience in brand marketing, with demonstrated exposure to premium or lifestyle consumer brands.
- Industry Background: Retail, luxury, fashion, FMCG (premium segment), or hospitality preferred.

Skills & Competencies

- Strong strategic thinking combined with executional excellence.
- Proficiency in digital marketing tools and platforms (Meta Ads, Google Ads, CRM tools, analytics platforms).
- Proven ability to manage multi-channel campaigns end-to-end.
- Excellent project management and time management skills.
- Strong verbal and written communication skills.
- High attention to detail with a data-driven approach to decision-making.
- Ability to work effectively in a quick-paced, multi-brand environment.
- Strong interpersonal and stakeholder management skills.

📌 Marketing Manager (Delhi)
🏢 Reliance Retail
📍 Delhi