1. Excellent communication and presentation skills
2. Strategic Marketing Planning & Execution for Software products
3. Brand Strategy & Positioning for Software Products
4. Go-to-Market (GTM) Strategy
5. Product Marketing & Value Proposition Development
6. Market Research & Competitive Analysis
7. Marketing & Sales Alignment
8. Product Marketing
9. Marketing Analytics & Performance Management
10. Digital Marketing & Demand Generation
11. Understanding of ERP, AI/ML, Cloud, SaaS, Software Applications
Secondary Skills
1. Team Leadership & Cross-functional Communication
2. Setting up digital strategy for Software Products
3. Marketing Collateral & Corporate Communications
4. Website & Social Media Management
5. Public Relations & Media Coordination
6. Customer Case Studies & Success Stories
7. SEO and Social Media Marketing
8. Collaboration with Product, Sales & Design teams
9. Event, Webinar & Conference Management
10. Hands-on MS Office and popular AI tools