Key Responsibilities

Marketing Strategy

- Develop and implement comprehensive marketing strategies for residential and commercial real estate projects.
- Plan project-wise marketing calendars, campaigns, launches, and promotional activities.
- Define target audiences, positioning, messaging, and marketing channels for each project.
- Develop strategies to improve brand visibility, project awareness, and customer enquiries.
- Conduct competitor and market analysis to identify opportunities and changing customer trends.

Digital & Performance Marketing

- Lead digital marketing campaigns across Google, Meta, Instagram, LinkedIn, YouTube, property portals, and other relevant platforms.
- Develop and optimize lead-generation campaigns to achieve targeted CPL, lead quality, and ROI.
- Monitor campaign performance and use data-driven insights to improve results.
- Oversee website, landing pages, SEO, SEM, social media, email, and WhatsApp marketing initiatives.
- Work with performance marketing agencies to set targets, review results, and optimize campaigns.

Branding & Communication

- Manage overall brand positioning and communication for real estate projects.
- Oversee development of brochures, presentations, advertisements, hoardings, signage, videos, social media creatives, and other marketing collaterals.
- Ensure consistency of brand identity and messaging across all platforms.
- Work with creative agencies, content teams, photographers, videographers, and other vendors.

Campaigns, Events & Project Launches

- Plan and execute project launches, exhibitions, open houses, events, and promotional activities.
- Develop pre-launch, launch, and post-launch marketing strategies.
- Coordinate with internal teams and external agencies to ensure timely execution of campaigns.
- Track campaign outcomes and prepare post-campaign performance reports.

Team & Agency Management





- Lead and mentor the marketing team.
- Allocate responsibilities, set targets, and monitor team performance.
- Manage external agencies, media partners, creative agencies, digital marketing agencies, and vendors.
- Review agency performance and ensure timely delivery of campaigns and marketing materials.

Budget & Performance Management

- Prepare and manage project-wise marketing budgets.
- Monitor marketing spends and ensure effective utilization of budgets.
- Track key marketing metrics including leads, CPL, conversion contribution, campaign ROI, website traffic, engagement, and brand reach.
- Prepare monthly and quarterly marketing performance reports for management.

Key Skills

- Strong understanding of real estate marketing and customer behaviour.
- Excellent knowledge of digital and performance marketing.
- Strong experience in Google Ads, Meta Ads, social media, SEO/SEM, and property portals.
- Robust branding and campaign management skills.
- Excellent communication and presentation skills.
- Strong analytical and decision-making abilities.
- Budget management and vendor negotiation skills.
- Team leadership and people management skills.
- Ability to manage multiple projects and campaigns simultaneously.
- Strong understanding of marketing analytics and ROI measurement.

Qualifications & Experience

Working Days

- 6 Days a Week
- Location
- Budigere Cross / Old Madras Road/ Whitefield Bengaluru

Salary

- Best in the Industry (Based on Experience and Current Compensation)

Preferred Candidate Profile

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA in Marketing is preferred.
- 10-15 years of marketing experience, preferably with significant experience in the real estate industry.
- Experience managing real estate project launches and integrated marketing campaigns is preferred.
- candidates, Kindly share your resume [email protected]

📌 Marketing Manager (Real Estate) (Bengaluru)
🏢 Ruchira Developers
📍 Bengaluru