- Reporting to the unit Facility Director & doted reporting to the corporate PR & Branding Head.
- Conceptualizing and implementing BTL activities to communicate brand presence & increase footfalls / generate leads to the unit.
- Activations in residential welfare association.
- Activations in schools & colleges.
- Activation in commercial spaces.
- Close co-ordination with corporate creative teams on requirements of unit level collaterals.
- Close coordination with in-house doctors & PR agencies for articles / journals / blogs.
- Brand promotional activity.
- In-house patient engagement activities like- Baby Shower etc.
- Work with doctor referral marketing team, by taking part in the arranged events and by supporting with required marketing collaterals as and when required.